Developing a Marketing Strategy involves making decisions about specific mid-term business goals and activities within your current markets. Marketing Strategy deals with product and service offerings, target markets, differentiation and positioning, pricing, distribution, and promotion.
Marketing is not something you start thinking about once you have a warehouse full of product, ready to be sold.
Instead, a sound approach to product development and marketing starts with evaluating market opportunities well before a product is designed and manufactured.
It’s the difference between ‘Selling what customers want to buy’ versus ‘Making customers buy what you are selling’. It’s about identifying customer needs that your company can solve better than anyone else, and then creating the solution.
We develop well thought-out marketing strategies for B2B companies. The goal of our practical, data-driven approach is to find the best market opportunities for your business. An effective marketing strategy addresses these important questions:
- Which products and services should we sell?
- Which customer segments to target?
- What should be our differentiation?
- How to beat or avoid the competition?
- What prices should we charge?
- Which sales & distribution channels to use?
- How do we create awareness?
- How to generate leads?
We take a comprehensive approach to answering these questions. The decisions that impact your company’s future should be based on solid information and insight, not wishful thinking, guess work, anecdotal information, or copying the competition.
Marketing Strategy Development for B-to-B Firms
The process of creating a marketing strategy includes these fundamental steps:
If you’re tired of wasting money on marketing that doesn’t work, it might be time to review your marketing strategy. Contact us for a free, no-obligation consultation.