Take the Initiative, Change the Rules, Create Your Future
Effective Strategic Planning results in smart business decision-making about your company’s future. Our practical Strategic Planning process is particularly well suited for small and mid-market companies that want results fast.
The essence of Strategic Planning is ‘brains’ over ‘brawn’. Making better informed, smarter business decisions based on sound market intelligence. It involves carefully examining the state of your business and reviewing what’s working and what isn’t. Insight into markets, customers, competitors, and relevant trends is very important.
Effective Strategic Planning requires an open mind and candid exploration and evaluation of the available options. Using our proven process you’ll be able to identify opportunities that competitors have not thought of or that are not available to them. Practical, results-oriented Strategic Planning gives your company a real competitive edge.
Strategic Planning – Not Just for Large Companies
Strategic Planning is not just for large companies with deep pockets and board rooms filled with MBA’s. In particular, smaller companies can benefit from a disciplined planning process. Smaller companies typically have limited resources and have no money to waste. This requires them to be smart and sharply focused on which opportunities to pursue and which to ignore or abandon.
It is not uncommon for smaller companies to lack certain skills and experience for conducting effective Strategic Planning facilitated by in-house staff. In those situations, an experienced Strategic Planning consultant can help guide the process.
Practical Approach to Strategic Planning
Our Strategic Planning process is practical, effective, data-driven, and results-oriented. It is tailored for smaller companies that don’t have time to waste.
Working closely with your strategic planning team, we quickly develop an understanding of the state of your business and relevant market conditions. We help you identify and evaluate strategic options, make rational decisions, and create an action plan.
Over the course of the Strategic Planning process key questions that are critical to deciding the direction of your business will get addressed. Questions such as:
- How can we accomplish our goals?
- Where are the best growth opportunities?
- Which markets should we be in?
- Which markets should we exit?
- How can we beat or avoid the competition?
- What will the future look like?
- Which trends will impact our business?
- Which threats do we need to prepare for?
Our Strategic Planning process is designed to get results quickly. However, that doesn’t mean the process is dumbed-down or simplistic. The comprehensive process covers topics such as:
- Core competencies
- Customer wants and needs
- Target markets
- Industry and market dynamics
- Market opportunities
- Opportunity analysis
- Scenario planning
- Risk mitigation
- Action plan development
- Resources required
- Budgets and timelines
- Performance metrics
- Accountability and authority
Focused on the Goals
You need good market intelligence, robust analysis, an objective mindset and the courage to make decisions based on incomplete information. What you don’t need are analyses that go deeper than necessary and endless ‘what-if’ studies. We avoid ‘analysis paralysis’ and keep the process focused on decision making and getting results.
Strategic Planning: It’s a Process, Not an Event
Taking the time to do it right is important in strategic planning. Rushing through the process and not carefully evaluating the available options and potential pitfalls can put your business in jeopardy. Poorly conducted strategic planning can be more detrimental to your company than not doing strategic planning at all. This is not the time for wishful thinking, shooting from the hip, or rushing to conclusions.
The Strategic Plan is not a thick binder to be put on the shelf, collecting dust. Rather, it’s your company’s playbook, ready to be implemented. Only by skillfully executing your strategy will you be able to achieve the goals.
The result of the Strategic Planning process is an action plan with clearly formulated goals and their rationale, action items, timelines, budgets, roles, and responsibilities.
Results you can expect from the planning process:
- Well defined long-term goals
- Clarity about business priorities
- Target markets to pursue
- Improved competitive position
- Better use of company resources
- More focused Sales & Marketing
- A clear action plan for implementation
- More innovation
- No more ‘idea of the month’
- Less crisis management
- Better prepared for the future
- In charge of your destiny
Contact Us to Learn More
Is your business “stuck”? It may be time for Strategic Planning to find new ways to grow. Our practical approach to Strategic Planning can help.
Please contact us for a free, no-obligation consultation to discuss your goals and objectives and to find out more about how we work.