Take the Initiative, Change the Rules, Create Your Future
Effective Strategic Planning results in smart business decision-making about your company’s future. Our practical Strategic Planning process is particularly well suited for small and mid-market companies who want results fast.
The essence of Strategic Planning is ‘brains’ over ‘brawn’. Making better informed, smarter business decisions based on sound market intelligence. It involves carefully examining the state of your business, what’s working and what isn’t, understanding markets, customers, and competitors. Trends that will impact your business also need to be considered.
Effective Strategic Planning requires an open mind and candid exploration and evaluation of the available options. With our process you’ll identify opportunities that competitors have not thought of or that are not available to them. Practical, results-oriented Strategic Planning gives your company a real competitive edge.
Strategic Planning – Not Just for Large Companies
Strategic Planning is not just for large companies with deep pockets and big budgets. In particular, smaller companies benefit from a disciplined planning process. Smaller companies usually have limited resources, requiring them to be smart and sharply focused on which opportunities to pursue and which to ignore.
It is not uncommon for smaller companies to lack certain skills and experience for conducting effective Strategic Planning facilitated by in-house staff. In those situations an experienced Strategic Planning consultant can help facilitate and guide the process.
Practical Approach to Strategic Planning
Our Strategic Planning process is practical, effective, data driven and results-oriented. It is well suited for smaller companies that don’t have time to waste.
In close collaboration with your strategic planning team, we quickly develop an understanding of the state of your business, customers and competitors. We identify and evaluate your strategic options, make rational decisions, and create an action plan. Over the course of the Strategic Planning process we answer key questions that are critical to the future of your business, such as:
- How can we accomplish our goals?
- Where are the best growth opportunities?
- Which markets should we be in?
- Which markets should we exit?
- How can we beat or avoid the competition?
- What will the future look like?
- Which trends will impact our business?
- Which threats do we need to prepare for?
Our comprehensive Strategic Planning process covers topics such as:
- Core competencies
- Customer wants and needs
- Target markets
- Industry and market dynamics
- Market opportunities
- Opportunity analysis
- Scenario planning
- Risk mitigation
- Action plan development
- Resources required
- Budget and timeline
- Performance metrics
- Accountability and authority
Focused on the Goals
You need good market intelligence, robust analysis, an objective mindset and the courage to make decisions based on incomplete information. What you don’t need are analyses that go deeper than necessary and endless ‘what-if’ studies. We keep the process focused on decision making and getting results.
Strategic Planning: a Process, Not an Event
Strategic planning is a process, not an event. It is important to take the time to do it right. Rushing through the process and not carefully evaluating the available options and potential pitfalls can put your business in jeopardy. Poorly conducted strategic planning can be more detrimental to your company than not doing strategic planning at all.
In addition, Strategic Planning should become an ongoing activity for top management. It’s important to develop a strategic mindset.
The Strategic Plan is not a thick binder collecting dust on a shelf. Rather, it’s your company’s play book, ready to be implemented. The result of the Strategic Planning process is an action plan with clearly formulated goals and their rationale, action items, time lines, and budgets. The people responsible for implementation are clearly defined as well.
Results you can expect from the planning process:
- Well defined long-term goals
- Clarity about business priorities
- Target markets to pursue
- Improved competitive position
- Better use of company resources
- More focused Sales & Marketing
- A clear action plan for implementation
- More innovation
- No more ‘idea of the month’
- Less crisis management
- Better prepared for the future
- In charge of your destiny
Contact Us to Learn More
Is your business “stuck”? It may be time for Strategic Planning to find new ways to grow. Our practical approach to Strategic Planning can help.
Please contact us for a free, no-obligation consultation to discuss your goals and objectives and to find out more about how we work.