Once you’ve developed a sound marketing strategy for your B2B firm, it comes down to tactics and skillful execution to bring the strategy to life. Although we’re not a marketing agency, we can offer support in several marketing communication and lead generation areas.
Think of us as the ‘architect’ of your marketing communication and lead generation initiatives. For the implementation you can then work with your in-house marketing team or an outside agency.
In addition, we can help manage and oversee your tactical marketing communication and lead generation efforts. This ensures proper alignment with the strategic marketing plan and keeps all the marketing elements moving forward together. And our support as marketing project managers offloads executive management from some of the day-to-day aspects of running a marketing program and supervising a marketing team.
Our marketing program support for B2B firms also includes developing sound marketing metrics. We’ll implement a customized measurement process to optimize your marketing spend while keeping your in-house and agency resources working together on projects that produce the best results.