For many years, we’ve been conducting a Business Assessment as an integral first step of a Strategic Planning or Marketing Strategies project. We are now offering Business Assessments as a stand-alone service to help B2B firms develop a better understanding of the state of the business, what’s working, what’s not, and possible next steps to address the key business challenges.
If your business is not performing as expected, it’s not always clear what the root causes are and how to address them.
A comprehensive review of all aspects of the business is very helpful to gain insight into the key areas for improvement for the organization.
We use a proven information gathering and diagnostics process to identify an organization’s strengths and weakness, as well as the potential opportunities and the challenges ahead. With a fresh, independent perspective we help you gain insight into the current state of the business and its competitive position in the marketplace.
Armed with this insight and our recommendations you can then take the appropriate steps to address the company’s challenges. Depending on the findings, the Business Assessment can be followed by Strategic Planning or a project to develop competitive Marketing Strategies.
Key Elements of a Business Assessment
Our comprehensive Business Assessment is customized to a company’s particular situation, but typically it covers most or all of these topics:
- Review of P&L history
- Product portfolio and markets analysis
- Review of the firm’s positioning
- Quick Insight Interview & Analysis
- Strengths, Weaknesses, Opportunities, Threats (SWOT)
- Definition of Strategic Competencies
- PESTLE analysis
- Competitive analysis
- Suppliers and the supplier market
- Identify the major trends that may impact the business
- Review of organizational structure, roles & responsibilities
- Sales & marketing and lead generation processes
- Review of marketing collateral and website
- Customer interviews (Voice of the Customer)
Benefits of a Business Assessment
There are many benefits of doing a business assessment as the first step of a potential bigger consulting project, such as:
- Well-defined scope of the engagement
- Short duration, quick turnaround
- Independent, fresh perspective
- Low risk