Marketing Strategy involves making smart decisions about product and service offerings, target markets, differentiation and positioning, pricing, distribution, and promotion, given short-term and mid-term business goals.
Marketing is not something to start thinking about once you have a warehouse full of product, ready to be sold. Instead, you should start developing a marketing strategy, including evaluating markets and customer demand before a product is designed and produced.
It’s the difference between ‘Selling what customers want to buy’ vs. ‘Making customers buy what you are selling’. It’s about identifying those customer needs that your company can solve better than anyone else, and then create the solution.
Marketing Strategy for Small B2B Firms
We specialize in developing sound, competitive strategic marketing plans for small business, with a focus on B2B. The goal of our fact-based, data-driven approach is to find the best market opportunities for your business. An effective marketing strategy addresses these important questions:
- Which products and services should we sell?
- Which market segments to target?
- What should be our differentiation?
- How to beat or avoid the competition?
- What prices should we charge?
- Which sales & distribution channels to use?
- How do we create awareness?
- How to generate leads?
We take a comprehensive approach to answering these questions using a process tailored to small business. The decisions that impact your company’s future should be based on solid information and insight, not wishful thinking, guesswork, anecdotal information, or by just copying the competition.
Marketing Strategy Process
The process of creating a marketing plan includes these fundamental steps:
If you’re tired of wasting money on marketing that doesn’t work, it might be time to review your marketing strategy.