Our Strategic Planning process is practical, effective and results oriented. It is particularly well suited for small and midsize companies that have limited resources and that want results fast.
Effective Strategic Planning gives you a better understanding of the business environment and your options, driving drive better, smarter business decision making. The end result should be a clear, carefully thought-out path to business success.
Large companies with the financial resources and brand name recognition can take a brute force approach to new markets. However, smaller companies don’t have any resources to waste. Small companies need to be careful that all their sales and marketing and new product development pay off.
Small companies need to outsmart and outmaneuver the competition. It’s about “brains over brawn”, having a clear goal and thinking several steps ahead.
Practical Approach to Strategic Planning
Our practical approach to Strategic Planning is aimed at rapidly developing an understanding of the state of your business, identifying and evaluating your options, making decisions, and then taking action. We avoid getting stuck in ‘analysis paralysis’ and endless discussions about Mission, Vision, and Values. Our approach rests on these basic elements:
- Analyzing the state of your business and its challenges
- Exploring and evaluating opportunities & options
- Developing a smart, viable solution
- Implementing the solution with commitment and focus
- Monitoring the results and making adjustments where necessary
An effective Strategic Planning process helps you to identify new growth opportunities and formulate how you will pursue these opportunities. Growth can be achieved in many different ways from selling more to existing markets, finding new markets, and launching new products to mergers and acquisitions.
Strategic Planning will also help you to determine which markets should be abandoned because they’re stagnant, or simply because they’re the wrong market for your company. Strategic decision making is critical to the survival and growth of your company.
We become an integral part of your management team and support you every step of the way in making the bold, confident, informed decisions that move your business ahead of the pack.
In developing the strategic plan we’ll look at topics such as:
- Core competencies
- Industry and market dynamics
- Market opportunities
- Customer wants and needs
- Target markets
- Scenario planning
- Risk mitigation
- Action plan
- Resources required
- Budget and timeline
- Accountability and authority
The tangible deliverable of the Strategic Planning process is a highly actionable plan with clearly stated goals and their rationale, action items, time lines, budgets, and roles and responsibilities for achieving the goals. The action plan is not a fancy document that ends up collecting dust on the bookshelf, but it’s your company’s play book, ready to be executed.
And once the plan has been developed we can further support you with the implementation of the plan.
Are you looking for new ways to grow your business? Our practical approach to Strategic Planning can help. Please contact us for a free, no-obligation consultation to discuss your goals and objectives and to learn more about how we work.