A properly conducted strategic planning process creates your company’s roadmap to sustainable, profitable growth. However, to make the strategic planning effort pay off the company culture needs to be open to exploring new ideas and rational debate, and everyone involved needs to have the right mindset.
Creating a sound Strategic Plan takes time, a lot of hard work and an open mind. Gathering market intelligence, analyzing this information, figuring out what it all means, evaluating your options, and so on. These are all important components of the planning process.
The key obstacles to successful Strategic Planning have little to do with market data or analysis. The main roadblocks to creating your company’s roadmap are corporate culture, as well as people’s attitudes and mindsets.