A properly conducted strategic planning process creates your company’s roadmap to sustainable, profitable growth. However, to make the planning effort successful the company culture needs to allow the exploration of new ideas and support rational debate. Everyone involved needs to have the right mindset.
Creating a sound Strategic Plan takes time, a lot of hard work and an open mind. Gathering market intelligence, analyzing this information, figuring out what it all means, evaluating your options, and so on. These are all important components of the planning process.