Successful companies do not hesitate to use a strategic planning consultant to help them identify the best opportunities for growth. They recognize that a consultant can bring a fresh and independent perspective, as well as tools and methodologies to support smart business decision making.
Fortune 500 companies have the resources and in-house expertise to put a Strategic Planning team together.
However, small companies are in a different position. They often lack the resources and expertise. In addition, management cannot afford to be solely focused on the planning effort and neglect the day-to-day operations.
Now, this does not mean that a small company should not do any strategic planning to set a course for the future. On the contrary, especially small companies need to be very thoughtful about where and how to deploy their limited resources to get the best ROI.
An experienced consultant provides expertise and can enhance the team, guiding the planning process to be more thorough, objective and rational.