Successful companies do not hesitate to use Strategic Planning consultants to help them build and improve their competitive advantages. These companies understand the importance of making smart strategic decisions and are not afraid to challenge the status quo.
Fortune 500 companies have the managerial resources and expertise to put a Strategic Planning group together that is devoted to developing and implementing smart growth strategies for the organization.
However, small companies are in quite a different position. They lack the resources and expertise a larger company would have and the management team cannot be solely focused on strategic planning, at the risk of neglecting to take care of the day-to-day requirements of the business.
This does not mean that a small company should not do strategic planning to set a course for the future. On the contrary, especially small companies need to be careful about where and how to deploy their limited resources to get the best ROI. It’s a matter of ‘brains’ over ‘brawn’.
A Strategic Planning consultant can provide the expertise and manpower to a small company, guiding the planning process to be more thorough, objective and rational.