Strategic Planning, Marketing Strategies, Business Planning, Turnaround Management
For more than 15 years Jan (“Yahn”) Griffioen has been advising small and mid-market B-to-B firms on creating new ways to grow and developing and implementing sound action plans.
Building on his business experience and expertise in strategic planning, marketing strategies development, business planning, and turnaround management and with an entrepreneurial, growth-oriented approach, Jan creates actionable solutions to a company’s business challenges.
Jan takes a fact based, data-driven and analytical approach to assessing an organization’s situation in order to support clients in making smart business decisions.
Prior to starting his consulting firm, Jan Griffioen held positions in management, business development, and engineering with companies in design and engineering services, automotive parts manufacturing, computer technology, software development, automotive safety research, and consumer electronics.
Jan Griffioen holds an MBA from the University of Michigan Ross School of Business in Ann Arbor, Michigan as well as graduate degrees in Mechanical Engineering from the Georgia Institute of Technology in Atlanta, Georgia, and the University of Twente in the Netherlands.
- Strategic Planning
- Marketing Strategies
- Business Planning
- Industry and Market Analysis
- Competitive Analysis
- Product Portfolio Analysis
- Go-To-Market Planning
- Product Strategies
- Pricing Strategies
- Turnaround management