Effective Lead Generation Strategies for B2B
We can help your sales and marketing become more effective by developing B2B lead generation strategies and comprehensive marketing communications planning to get the most from your marketing budget.
Lead Generation Planning
Create and implement an effective lead generation strategy that puts your marketing message in front of your target audience.
- Lead generation management
- Email marketing management
- Basic SEO
- Content marketing
- Inbound marketing
- Google Analytics consulting
Marketing Communication Planning
Developing a sound marketing communication strategy to reach the right customers with the right message is key to getting results. Our marketing communication planning includes:
- Marketing message development
- Internet strategy
- Website development management
- Case studies, white papers, and blog posts
- Social media planning and support
- Media relations support
- Product launch planning
Your lead generation programs and marketing communication activities need to be aligned with the marketing plan and executed in a coordinated fashion, on time, and within budget.
We’re not a creative marketing agency. How we help your sales and marketing become more effective is by developing smart B2B lead generation strategies and marketing communications planning. You need to have a plan for what you’re going to do and why before you start spending money on promotion and advertising.
In addition, to help coordinate all your B2B lead gen and marketing communications programs we can serve as your marketing communication manager and liaison with outside agencies. We take this effort off your plate so that you can focus on running the business.
If you want to find out more about lead generation programs or marketing communication planning for your firm, please contact us.