You need to have a plan for what you’re going to do (and why) before spending any money on promotion and advertising.
Starting with well-crafted B2B lead generation strategies and good marketing communications planning is the best way to get a positive ROI on your marketing spending. No more wasting money on marketing that doesn’t work.
In addition to helping you with the planning, we can coordinate all your B2B lead generation and marketing communications programs by serving as your marcom manager. We streamline the activities of your in-house marketing team and external agencies so that you can concentrate on running the business.
Move the sales needle with the right message to the right customers using the most effective marketing communications channels.
Lead generation programs and marketing communications activities that are aligned with the marketing plan and executed in a coordinated fashion, on time, within budget, and with a real ROI.
We can also provide Google Analytics Consulting & Training to help your marketing team get the most from your web analytics data.
B2B Lead Generation Planning
We create and implement effective B2B lead generation strategies designed to put your message in front of your target audience, at the right time, and using the right channels.
- Lead generation consulting
- Demand generation strategy
- Email marketing management
- Basic SEO
- Content marketing
- Inbound marketing
Marketing Communications Planning
Good marketing communications planning is key to getting results. We can help with:
- Marketing message development
- Internet strategy
- Website development management
- Case studies, white papers, and blog posts
- Social media planning and support
- Media relations support
- Product launch planning
Contact us to find out more about lead generation strategies or marketing communications planning for your firm.