Before spending any money on promotion and advertising, you need to have a plan for what you’re going to do and why.
Start with a sound lead generation strategy and good marketing communications planning to make sure that you’re reaching your target audience with the right message using the right channels. Stop wasting money on lead generation and promotion that doesn’t work.
Our B2B lead generation consulting is focused on helping small and mid-market B2B firms develop and implement successful lead generation programs.
Lead Generation That Works
Move the sales needle with the right message for the right customers using the marketing communications channels that are most effective for your market.
Lead generation programs and marketing communications activities that are aligned with the marketing plan and executed in a coordinated fashion, on time, within budget, and with a real ROI.
B2B Lead Generation Planning
Our support includes a number of activities, such as:
- Lead generation consulting
- Demand generation strategy
- Email marketing management
- Basic SEO
- Content marketing
- Inbound marketing
We can also provide Google Analytics Consulting & Training to help your marketing team get the most from your web analytics data.
Marketing Communications Planning
Good marketing communications planning is key to getting results. We can help with:
- Marketing message development
- Internet strategy
- Website development management
- Case studies, white papers, and blog posts
- Social media planning and support
- Media relations support
- Product launch planning
Contact us to find out more about lead generation and marketing communications planning for your firm.