We are B2B marketing strategy consultants who help small firms improve their bottom line by developing and implementing well-thought-out marketing plans.
Before you start spending money on creating or redesigning a website, sending out emails, printing brochures, or building a tradeshow booth, you need to have a well-thought-out marketing strategy.
We help you to achieve success by making smart decisions about attracting, serving, and retaining the right customers. “We sell to everybody” is not a viable business model.
Our approach to marketing strategy consulting is aimed at finding the answers to your firm’s marketing challenges and goals.
The result: a smart, targeted approach to marketing, a stronger differentiation and positioning, and, in the end, more leads and increased sales.
Before making decisions about the “HOW” of specific marketing activities, you need to think about “WHAT” it is going to take to become successful.
Spending money on marketing programs does not make much sense if you don’t know what you’re trying to achieve or why.
We develop a sound marketing strategy that focuses on the right markets and the products and services your customers want to buy, at the right price. With a differentiation that improves your competitive position and that resonates with your customers.
Ask the Right Questions
Developing a strategic marketing plan starts by asking fundamental questions such as:
- Which markets should we sell to?
- Which markets should we avoid?
- What products should we sell?
- What price should we charge?
- How are we different?
- What is our Value Proposition?
- What are the best sales channels?
- How do we create awareness?
- How can we beat the competition?
Marketing Plan Development
Once the marketing strategy has been formulated – the “what” you’re going to do and “why”- we can put together the marketing plan.
The marketing plan is your company’s playbook for all marketing activities, programs, and initiatives, including timelines, budgets, and forecasts.
Marketing Plan Implementation
The best marketing plan is useless if it’s not implemented. Success comes from skillful execution, monitoring the results, and making corrections where necessary.
Our marketing strategy consultants help you with the execution of the marketing plan. We coordinate in-house marketing activities with your outside marketing agency to make sure everything gets done, on time, and within budget.
Short on time and a limited budget?
A marketing planning workshop gets you answers fast
Don’t Need a Complete Marketing Plan?
Perhaps you don’t need a complete marketing plan but could use some advice to support your marketing planning.
Working behind-the-scenes, or as an integral part of your marketing team, we can support your marketing team by carrying out assignments in a number of areas.
Marketing Strategy Support
- Marketing strategy audit
- Strategic competencies
- Market segmentation
- Target market selection
- Industry analysis
- Competitive analysis
- Differentiation and positioning
Let’s start a conversation about developing a sound marketing strategy for your firm.Let's Talk