Our B2B marketing consulting focuses on producing strategic marketing plans that move the sales needle and give you an ROI on your marketing budget.
Getting marketing right involves a lot more than brochures and email campaigns. It is not difficult to spend big budgets on advertising, promotion, and lead generation. But, are you seeing results? Are you getting an ROI on your marketing spending?
You need to start with a sound marketing strategy that focuses on the right markets and the products and services your customers want to buy, at the right price. On top of that, the marketing message needs to resonate with your customers and set your firm apart.
We are B2B marketing strategy consultants who help small and mid-market firms improve their bottom-line by developing well-thought-out marketing plans.
Ask The Right Questions
Before making decisions about the “HOW” of specific marketing communications programs and initiatives, you need to think about “WHAT” to do to stand out from the competition and be successful.
Spending money on marketing programs does not make much sense if you don’t know what you’re trying to achieve or why.
Developing a strategic marketing plan starts by asking essential questions such as:
- Which markets should we sell to?
- Which markets should we avoid?
- What should we sell?
- What price should we charge?
- What is our differentiation?
- What is our Value Proposition?
- What are the best sales channels?
- How do we create awareness?
- How can we beat the competition?
Marketing Plan Development
Once the marketing strategy has been formulated – the “what” you’re going to do and “why“- we can put together the marketing plan.
The marketing plan is your company’s playbook for all marketing activities, programs, and initiatives, including timelines, budgets, and forecasts.
Marketing Plan Implementation
The best marketing plan is useless if it’s not implemented. Success comes from the skillful execution, monitoring the results, and making corrections where necessary.
Our marketing strategy consultants can help you with the execution of the marketing plan, coordinating your in-house marketing activities with your outside marketing agency to make sure everything gets done, on time, and within budget.
Short on time and a limited budget?
A marketing planning workshop can get you answers fast
Don’t Need a Complete Marketing Plan?
Perhaps you don’t need a complete marketing plan but could use some advice to support your marketing planning.
Working behind-the-scenes, or as an integral part of your marketing team, we can support your marketing team by carrying out assignments in a number of areas.
Marketing Strategy Support
- Marketing strategy audit
- Strategic competencies
- Market segmentation
- Target market selection
- Industry analysis
- Competitive analysis
- Differentiation and positioning studies
Please contact us if you have any questions about how our marketing strategy consulting can help your B2B firm become more successful.