Getting marketing right involves a lot more than brochures and email campaigns. It is not difficult to spend big budgets on advertising, promotion, and lead generation. But, are you seeing results? Are you getting an ROI on your marketing spending?
You need to start with a sound marketing strategy that focuses on the right markets, products your customers want to buy, at the right price. On top of that, the marketing message needs to resonate with your customers and set your firm apart.
We are strategic marketing consultants who help small and mid-market B2B firms improve their bottom-line with smart marketing strategies and targeted marketing communications.
Ask The Right Questions
- Which markets do we sell to?
- Which markets do we avoid?
- What do we sell?
- What price do we charge?
- What is our differentiation?
- What is our Value Proposition?
- What are the best sales channels?
- How do we create awareness?
- How can we beat the competition?
B2B Marketing Strategies
Before making decisions about the “HOW” of specific marketing communications programs and initiatives, you need to consider “WHAT” to do to stand out from the competition and be successful.
Spending money on marketing programs does not make much sense if you don’t know what you’re trying to achieve or why.
Better Marketing, Better Results
Developing a sound marketing strategy involves topics such as:
- Strengths and weaknesses
- Opportunities and threats
- Competitive advantage
- Target markets
- Value Proposition
- Products and services
- Sales & distribution
- Key trends
- Advertising & promotion
- Lead generation
With solid experience in developing marketing strategies, we take a data-driven approach to help you make smart decisions and get a better ROI on your marketing spending.
Marketing Plan Development
Once the marketing strategy has been formulated – the “what” you’re going to do and “why“- we can put together the marketing plan.
The marketing plan is your company’s playbook for all marketing activities, programs, and initiatives, including timelines, budgets, and forecasts.
Marketing Plan Implementation
The best marketing plan is useless if it’s not implemented. Success comes from the skillful execution, monitoring the results, and making corrections where necessary.
We can help you with the execution of the marketing plan, coordinating your in-house marketing team with any outside marketing agencies to make sure everything gets done, on time, and within budget.
Marketing Workshop Outline
Customized to your firm’s unique situation and needs, the marketing workshop follows this general outline:
- Company analysis
- Market analysis
- Ideal customer
- Target markets
- Differentiation and positioning
- Value proposition
- Marketing strategy
- Sales and distribution
- Internet strategy
- Lead generation
- Marketing action plan
Don’t Need a Complete Marketing Plan?
Perhaps you don’t need a complete marketing plan but could use some advice.
Working behind-the-scenes, or as an integral part of your marketing team, we can support your marketing by carrying out assignments in a number of areas.
Marketing Strategy Support
- SWOT & PESTLE analysis
- Market segmentation
- Target market selection
- Industry analysis
- Competitive analysis
- Differentiation and positioning studies
- Value Proposition formulation
Please contact us if you have any questions about how a smart marketing strategy can help your B2B firm become more successful.