Getting marketing right involves a lot more than advertising, promotion, websites, and lead generation.
It is not difficult to spend big budgets on advertising, promotion, and lead generation. But, are you seeing results? Are you getting an ROI on your marketing spending?
You need to start with a sound marketing strategy that focuses on the right markets, products your customers want to buy, at the right price. On top of that, the marketing message needs to resonate with your customers and set your firm apart.
We are strategic marketing consultants who assist small and mid-market B2B firms with creating smart marketing strategies and effective marketing communications.
Marketing Strategy Consulting
Good marketing starts with a well-thought-out strategy. Smart decision-making about attracting, serving, and retaining the best customers for your firm. A “we sell to everybody” approach is a recipe for failure.
These core questions are the basis of marketing strategy development:
- Which markets do we sell to?
- Which markets do we avoid?
- What do we sell?
- What price do we charge?
- What is our differentiation?
- What is our Value Proposition?
- What are the best sales channels?
- How do we create awareness?
- How can we beat the competition?
Our marketing strategy consulting focuses on finding the best answers to these questions for your firm’s unique situation, challenges, and goals.
The result: a smart B2B marketing strategy that improves your firm’s competitive position and that results in more leads and more sales.
B2B Marketing Strategies
Before making decisions about the “HOW” of specific marketing communications programs and initiatives, you need to consider “WHAT” to do to stand out from the competition and be successful.
Spending money on marketing programs does not make much sense if you don’t know what you’re trying to achieve or why.
We develop sound marketing strategies for small and mid-size B2B firms to improve sales & marketing performance by focusing on the right markets, the right products, sold at the right price.
Better Marketing, Better Results
Developing a sound marketing strategy involves topics such as:
- Strengths and weaknesses
- Opportunities and threats
- Competitive advantage
- Target markets
- Value Proposition
- Products and services
- Sales & distribution
- Key trends
- Advertising & promotion
- Lead generation
With solid experience in marketing strategies consulting, we take a data-driven approach to help you make smart marketing decisions and get a better ROI on your marketing spending.
Marketing Plan Development
Once the marketing strategy has been formulated – the “what” you’re going to do and “why“- we can put together the marketing plan. This is a detailed action plan that spells out the specifics of the “how, who, when, and how much” for all marketing activities.
The marketing plan is your company’s playbook for all marketing activities, programs, and initiatives, including timelines, budgets, and forecasts.
Marketing Plan Implementation
The best marketing plan is useless if it’s not implemented. Success comes from the skillful execution, monitoring the results, and making corrections where necessary.
We can help you with the execution of the marketing plan, coordinating your in-house marketing team with any outside marketing agencies, and making sure that deliverables are met and within budget.
Don’t Need a Complete Marketing Plan?
Perhaps you don’t need a complete marketing plan but could use some marketing strategies advice.
Working behind-the-scenes, or as an integral part of your marketing team, we can support your marketing by carrying out assignments in a number of areas.
Marketing Strategy Support
- SWOT & PESTLE analysis
- Market segmentation
- Target market selection
- Industry analysis
- Competitive analysis
- Differentiation and positioning studies
- Value Proposition formulation
Don’t hesitate to contact us if you have any questions about developing a smart marketing strategy or go-t0 market plan for your B2B firm.