For more than 18 years we have developed marketing strategies and marketing plans for small and mid-size B2B firms. We’re experienced B2B marketing strategy consultants who help you stand out in the marketplace and beat the competition.
It is not difficult to spend big bucks on advertising and lead generation. But, are you getting your money’s worth?
Doing marketing right involves a lot more than advertising, promotion, websites, and lead generation. You have to start with the marketing fundamentals. We call it “Real Marketing”
Real Marketing is about making informed decisions which customers to serve, what to sell, at what price, how you’re going to be different, and, of course, how to create awareness.
What Is Marketing Strategy?
In essence, marketing strategy deals with attracting, serving, and keeping the right customers. A “we sell to anybody” approach just doesn’t work. Not every potential customer is the right one for your firm.
At the heart of any sound marketing strategy are these basic questions:
- Which markets do we sell to?
- Which markets do we avoid?
- What is our differentiation?
- What is our Value Proposition?
- Which products do we sell?
- What price do we charge?
- How to sell & distribute?
- How do we create awareness?
As B2B marketing strategy consultants, we’ll work on finding answers to these questions to develop a marketing strategy that improves your firm’s competitive position and that moves the sales needle.
How solid is your marketing?
B2B Marketing Strategy Development
Before thinking about the “HOW”, you need to consider “WHAT” the firm needs to do to be successful.
Launching all kinds of marketing programs does not make a lot of sense if you don’t know what you’re trying to achieve or why in the first place. Throwing money at advertising and promotion is rather easy. Getting results not so much.
Developing a sound B2B marketing strategy involves looking at topics such as:
- Strengths and weaknesses
- Opportunities and threats
- Competitive advantage
- Target markets
- Differentiation & positioning
- Value Proposition
- Products and services
- Sales & distribution
- Key trends
- Advertising & promotion
- Lead generation
As your B2B marketing strategy consultants, we partner with you to gather information, conduct analysis, and carefully evaluate your options. This all leads to smart decisions to give your firm a leg up in the marketplace.
To create a competitive marketing strategy we follow this proven process:
Marketing Plan Development
Once the marketing strategy has been finalized – the “what” you’re going to do – we’ll work on creating the marketing plan. This is a detailed action plan that spells out the specifics of the “how, who, when, and how much” for all marketing activities.
The action plan is your marketing playbook that outlines all marketing activities, programs, and initiatives, including timelines, budgets, and forecasts.
Marketing Plan Implementation
The best marketing strategy is worthless if it’s not implemented. Success comes from the skillful execution of the marketing plan and monitoring the outcome of the marketing activities. Also, you’ll need to make adjustments to the plan because of changes in the economic climate, customer buying preferences, competitor activity, and so on.
If needed, we can assist with the marketing plan implementation to make sure all activities stay on track. We can also provide lead generation management and planning support.
Don’t Need a Full Marketing Plan?
If you’re not looking for a fully fleshed-out marketing plan but could use some advice on certain facets of your marketing strategy, we can help. We can conduct marketing research and analysis in areas such as:
- SWOT & PESTLE analysis
- Market segmentation
- Target market selection
- Industry analysis
- Competitive analysis
- Customer surveys
- Differentiation and positioning
- Value Proposition formulation
- Product and service definition
- Product portfolio analysis
- Pricing strategies
- Sales & distribution strategies
- Advertising and promotion
- Lead generation planning
- Go-to-market strategies
- Product launch planning
Don’t hesitate to contact us if you have any questions about Marketing Strategies for your business.