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Jan Griffioen

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Market segmentation

Market Segmentation and Targeting – The Key To Smart B2B Marketing

April 6, 2022 By //  by Jan Griffioen Leave a Comment

Clever market segmentation is as important for B2B firms as for B2C companies. Targeting the right markets for your products and services is a key element of a smart marketing strategy. Smart …

Market Segmentation and Targeting – The Key To Smart B2B MarketingRead More

Filed Under: Marketing, Strategy Tagged With: market segmentation, marketing strategy, segmentation and targeting, target marketing, target markets

Mergers and acquisitions for small firms

Mergers and Acquisitions – Small Firms Should Not Ignore This

November 19, 2021 By //  by Jan Griffioen Leave a Comment

If you want to take your small business to the next level you should not ignore looking into mergers and acquisitions as an important growth strategy. Mergers and acquisitions are not just for large …

Mergers and Acquisitions – Small Firms Should Not Ignore ThisRead More

Filed Under: Management, Strategy Tagged With: M&A, mergers & acquisitions

Business Diversification - An Important Strategic Option

Business Diversification Strategy – An Important Path To Growth

August 14, 2021 By //  by Jan Griffioen Leave a Comment

When you’re looking for new ways to grow you can't avoid exploring a business diversification strategy. The benefits of diversifying the business can be significant. Yet, the potential pitfalls and …

Business Diversification Strategy – An Important Path To GrowthRead More

Filed Under: Marketing, Strategy Tagged With: business diversification, diversification, diversification strategy, strategic competencies

What is your exit strategy for your business?

Succession Planning and Exit Strategy – Business Owners Can’t Ignore This

May 16, 2021 By //  by Jan Griffioen 1 Comment

As a business owner, you're not going to work forever. You certainly will not live forever. No matter how far into the future it may seem, or how uncomfortable the question is, you have to start …

Succession Planning and Exit Strategy – Business Owners Can’t Ignore ThisRead More

Filed Under: Management, Strategy Tagged With: business sale, business valuation, exit planning, exit strategy, liquidation, selling to employees, Strategic Planning, succession planning

Business growth consulting for B2B firms - Overview of business problems we solve.

How to Do Scenario Planning

January 16, 2021 By //  by Jan Griffioen Leave a Comment

Scenario planning is a method for conducting "what-if" analysis to gain deeper insight into what the future may look like. The method can be very helpful in longer-term strategic planning. Let's take …

How to Do Scenario PlanningRead More

Filed Under: Strategy

Scenario planning to make decisions about an uncertain future

What Is Scenario Planning? How to Prepare for an Uncertain Future

December 12, 2020 By //  by Jan Griffioen Leave a Comment

When thinking about the long-term direction for your business you wish you had a crystal ball to see the future. Lacking that crystal ball, we have to make assumptions about the future and develop a …

What Is Scenario Planning? How to Prepare for an Uncertain FutureRead More

Filed Under: Strategy Tagged With: scenario planning, Strategic Planning

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