If you’re the owner of a small business, it’s more than likely that you’re the CEO as well. The question is “should you be?" What is best for you and for the business? If you started the business a …
What Do Your Customers Want? Find Out with A Customer Survey
No matter what you're selling, it's very important to understand what solutions your customers are looking for, who they are buying from, and why. A comprehensive customer survey can provide the …
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Scenario Planning – Making Smart Decisions in Uncertain Times
The Covid-19 pandemic has thrown the economy into chaos. Stay-at-home orders, business shut-downs, partial openings, the potential of a second wave, and possibly more shut-downs. Many businesses, …
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A One-Page Business Plan – Really?
Sorry folks, but in my opinion the idea of a one-page business plan is nonsense. Promoting that simplistic approach may be great for selling books or getting people to read a blog post. However, as …
What is Strategy? The Difference Between Strategy and Tactics.
In my strategic planning work with small and mid-market B2B companies, I often see management teams struggling with the key concepts of business strategy and strategic thinking during the development …
What is Strategy? The Difference Between Strategy and Tactics.Read More
What Companies Get Wrong In Recessions
The full scale of the global economic impact of the coronavirus pandemic is something we haven't even begun to comprehend. Economists are using terms like recession, even depression, more often. One …