Services and products are different. As a result, service marketing requires a different approach than the marketing of products. Understanding what services marketing is and how it's different from …
Mergers and Acquisitions – Small Firms Should Not Ignore This
If you want to take your small business to the next level you should not ignore mergers and acquisitions as an important opportunity for growth. M&A is not just for large firms. Small firms …
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Business Diversification Strategy – An Important Path To Growth
When you’re looking for new ways to grow you can't avoid exploring a business diversification strategy. The benefits of a diversification strategy can be significant. Yet, diversification remains a …
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You’re Not Going to Work Forever – Don’t Ignore Exit Planning!
As a business owner, you're not going to work forever. You certainly will not live forever. No matter how far into the future it may seem, or how uncomfortable the question is, it's never too early to …
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How to Do Scenario Planning
Scenario planning is a method for conducting "what-if" analysis to gain deeper insight into what the future may look like. The method can be very helpful in longer-term strategic planning. Let's take …
What Is Scenario Planning? How to Prepare for an Uncertain Future
When thinking about the long-term direction for your business you wish you had a crystal ball to see the future. Lacking that crystal ball, we have to make assumptions about the future and develop a …
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