Jan Griffioen, Author at Business Consulting for B2B Firms

Corporate Culture Impacts Strategic Planning

Corporate culture has a significant impact on your business. It is, in essence, your company's DNA. Attitudes, mindset, communication, and how

Adopting value-based pricing can have a significant impact on your firm's profits. Do you take a strategic approach to setting prices based on

Successful companies understand the benefits of working with a strategic planning consultant who can help them identify the best longer-term

If your firm sells services you need to be aware that marketing these services should be different from traditional products marketing. Services

Where do you want your business to be in 2 to 3 years? In five years? Do you have a clear plan for getting there? Every business needs a Strategic

If you’re the owner of a small business, it’s more than likely that you’re also the CEO. The question we're exploring here is “should you be?" If

It is not uncommon for companies to base their pricing strategy on a "cost-plus" approach. However, this is too simplistic and can have a negative

Whether you’re trying to raise capital or you need a clear roadmap for making your business venture successful, it all starts with a good business

In my strategic planning work with small and mid-market B2B companies, I often see management teams struggling with the key concepts of business