Our comprehensive Business Assessment for small and mid-market B2B firms provides a rapid understanding of the state of the business, what’s working, what’s not, and where improvements need to be made.
Business Assessment for B2B Firms
If the business is underperforming, the root causes are not always immediately clear. An organizational checkup is very helpful in quickly getting insight into what’s going on.
The assessment identifies the strengths and weaknesses of the organization in areas such as sales & marketing, product mix, target markets, finance, product development, differentiation, competitive position, product pricing, and operations, to name a few. Specific aspects of the organization can be included based on the specific situation of the firm.
As business consultants with broad experience across a wide range of B2B markets, we bring an independent perspective. We call it the way we see it. This unbiased approach to conducting a business checkup provides you with an honest, external opinion about the state of the business and where improvements are needed.
Key Elements of a Business Assessment
Each firm is unique in its own way. The Business Assessment is customized to a company’s particular situation and covers most, if not all, of these topics:
- Goals and objectives
- Product portfolio
- Target markets
- Differentiation and positioning
- SWOT and PESTLE analysis
- Strategic competencies
- Competitive analysis
- Suppliers and the supplier market
- Major trends
- Sales & marketing
- Organizational structure
- Key personnel, roles & responsibilities
Benefits of a Business Assessment
Armed with the results of the business audit and our high-level recommendations you’ll be able to make informed decisions about what to do next. For instance, the Business Assessment can be followed by a Strategic Planning initiative or the development of a competitive Marketing Strategy.
- Unbiased business analysis
- Fresh perspective
- Clearly defined scope
- Quick turnaround
- No long-term commitment
- Recommendations for next steps