Our comprehensive Business Assessments for small and mid-market B2B firms provide a rapid, high-level understanding of the state of the business, what’s working, and what’s not.
With insight from this business checkup, you can then decide where improvements need to be made.
Quick Business Assessments for B2B Firms
If business results are not meeting expectations, the underlying causes are not always immediately clear. A business checkup is very helpful in quickly gaining insight into what’s working and what’s not in the organization.
The comprehensive business audit identifies the strengths and weaknesses of the organization in areas such as sales & marketing, product mix, target markets, finance, product development, differentiation, competitive position, product pricing, and operations, to name a few.
For many years, performing a business assessment was the first step in many of our business consulting projects. We’re now able to offer this business checkup as a separate service.
Building on our experience across a wide range of B2B markets, we bring an independent perspective to the business assessment. This provides you with an honest, unbiased opinion about the state of the business and where improvements are needed.
Key Elements of a Business Assessment
Although each firm is unique in its own way, a business audit includes topics such as:
- Goals and objectives
- Financials
- Product portfolio
- Target markets
- Differentiation and positioning
- SWOT and PESTLE analysis
- Strategic competencies
- Competitive analysis
- Suppliers and the supplier market
- Major trends
- Sales & marketing
- Organizational structure
- Key personnel, roles & responsibilities
Benefits of a Business Checkup
Based on the results of the business assessment we'll provide you with our recommendations about which areas of your business need attention. You can then make informed decisions about what to do next.
For instance, the business checkup is a great starting point for Strategic Planning or the development of competitive Marketing Strategies.
It's our obligation as business consultants to call it the way we see it. We give you the good and the bad, without bias.
Only this way can you receive the valuable feedback needed to make the necessary changes to your organization.
As "outsiders" to your organization, we're not held back by office politics or corporate culture.
Our fresh perspective permits us to ask probing questions and challenge the status-quo to find out what's really going on.
As a result of the clearly defined scope, the onsite portion of the business assessment can usually be completed in one or two days, depending on the size and complexity of the organization.
Even with the additional time for preparation, analysis, developing the recommendations and documentation, the business assessment can be usually completed very quickly, typically in a matter of days.
To schedule a Business Assessment of your organization or to learn more about what we do to help small and mid-market B2B firms grow, please contact us.