Our comprehensive Business Assessments for small and mid-market B2B firms provide a rapid, high-level understanding of the state of the business, what’s working, and what’s not.
With insight from this business checkup, you can then decide where improvements need to be made.
Quick Business Assessments for B2B Firms
If business results are not meeting expectations, the underlying causes are not always immediately clear. A business checkup is very helpful in quickly gaining insight into what’s working and what’s not in the organization.
The comprehensive business audit identifies the strengths and weaknesses of the organization in areas such as sales & marketing, product mix, target markets, finance, product development, differentiation, competitive position, product pricing, and operations, to name a few.
For many years, performing a business assessment was the first step in many of our business consulting projects. We’re now able to offer this business checkup as a separate service.
Building on our experience across a wide range of B2B markets, we bring an independent perspective to the business assessment. This provides you with an honest, unbiased opinion about the state of the business and where improvements are needed.
Key Elements of a Business Assessment
Although each firm is unique in its own way, a business audit includes topics such as:
- Goals and objectives
- Product portfolio
- Target markets
- Differentiation and positioning
- SWOT and PESTLE analysis
- Strategic competencies
- Competitive analysis
- Suppliers and the supplier market
- Major trends
- Sales & marketing
- Organizational structure
- Key personnel, roles & responsibilities
- Learn about your business
- Recommendations for follow-up
- Unbiased feedback
- Fresh perspective
- Clearly defined scope
- Quick turnaround
- No long-term risk
Armed with the results of the business assessment and our recommendations you’ll be able to make informed decisions about what to do next.