If you’re starting a new business or expanding an existing business you need a solid business plan. And, if you’re looking for funding, banks and investors require a business plan to understand how you’re going to make money. Working with an experienced business plan consultant produces a better business plan, in less time.
Even if you’re not looking for external funding, a good business plan can make the difference between success and failure. It is your playbook for making the business successful and to make sure that you’ve thought of everything.
Business Plan Consulting for B2B Firms
As your business planning consultant, we’ll advise and guide you through the process of developing a well-thought-out, compelling business plan.
It’s All About Substance
Developing a compelling business plan is not a trivial matter. Of course, you want the final document to look good. But, many entrepreneurs often make the mistake of not putting sufficient emphasis on the substance of the business plan.
It’s all about the content of your business plan. You need to demonstrate in a compelling way your understanding of the business concept and what it’s going to take to become successful.
Most of your effort should go into the “planning” activity itself: which customers to serve, what to sell, how to attract customers, how to beat the competition, and how to become profitable.
In short, the business plan needs to show how you’re going to make money. You’ll need to work on every aspect of the business, you can’t leave anything to chance.
All of this means that good business planning should never be done in a rush trying to get a business plan document “written” in two weeks to meet that meeting deadline with the bank.
You need to take the time to do it properly, focusing on all facets of your business model and what it’s going to take to launch and successfully operate a business.
Business Planners, Not Business Plan Writers
We’re business plan consultants, specializing in B2B firms. We are not business plan “writers” who quickly write up a document in a few days so that you have something to take to the bank. More than likely that document will lack substance and will contain flaws that a loan officer or investor can pounce on. It certainly would not be a carefully thought-out playbook for a successful launch of your B2B firm.
Our approach is much more fundamental, with an emphasis on the “planning” aspect. We work with you on validating assumptions, doing research, carrying out analysis, creating sales and financial forecasts. estimating expenses, and finetuning your business model.
The key facets of strategic marketing are part of developing a good business plan as well: selecting the right target market, defining what to sell and how, differentiation from the competition, and how to attract and keep customers.
Only after everything that makes a business successful has been figured out does it makes sense to start “writing” the business plan for presenting your business idea.
Ask The Right Questions
Developing a business plan involves making decisions about many aspects of the business venture. You start by asking questions such as:
- How are we going to make money?
- Which markets to target, and why?
- What are we selling and how?
- How to attract and retain customers?
- How do we stand out?
- What prices to charge?
- Sales forecasts
- Pro-forma financial statements
- How much capital is needed?
- How to pay back the bank or investors?
Save yourself time and aggravation and work with a business plan consultant for a better, faster end-result. You’ll have more confidence in your business and your chances of success.
Complete Business Planning Services
We have experience in business plan consulting, providing advice and guidance throughout the entire planning process. We can help you with:
We work with you on doing the market research to determine which target markets and products are the most suited for your business.
This also includes conducting competitor analysis and reviewing key trends in the marketplace that may affect your business.
In addition, the market research can cover other facets such as determining the best location for the business, online vs. bricks-and-mortar, and so on.
As experienced business plan consultants, we have access to the tools and databases to gather the market intelligence you need to makes smart decisions about your business.
Once the market research has provided insight into the available opportunities in the marketplace, we’ll develop the business strategy and business model for your venture. This deals with making smart decisions about which markets you’re going to serve, what you’ll be selling, pricing, how you’re going to serve your customers, differentiation and positioning, advertising and promotion, and so on.
The key thing to keep in mind is giving customers a compelling reason to buy from you rather than the competition.
In essence, the business model describes how your business venture is going to make money, in a sustainable, profitable way.
Developing a sound business model is an iterative process. Starting from a first concept, the business model gets refined and fine-tuned several times to improve the probability of success.
This is why the “planning” activity is so critical to creating a sound business plan.
Every good business plan must include realistic projections for revenues, startup expenses, operational expenses, and cash flow. Usually, a business plan contains pro-forma financial statements for the next 3 – 5 years. This financial information is key for the bank and investors to determine if and how your business is going to make money.
The financial projections need to be realistic and viable, not based on wishful thinking.
We can assist you with the development of financial models, such as profit & loss forecasts, sales forecasts, start-up expenses, go-to-market launches, ROI of marketing campaigns, etc.
These financial models play a key role in fine-tuning your business model and assessing your ability to make money.
Writing the business plan involves creating a professional-looking document for presenting your business venture to the bank or investors.
You don’t start working on the final business plan document until the “planning” has been completed (market research, business model development, and the financial projections).
Of course, you want a business plan document that looks professional and that presents your business venture in the best possible light. But, in the end, it’s the substance that matters.
We work with you on creating a business plan document that is complete, detailed and that looks professional.
In addition, we can support you in these areas:
You may be confident that you can do most of the business planning yourself. But, you might want some business advice along the way from someone with experience and a fresh perspective.
We can serve as your Business Planning Coach, guiding you through the process and making suggestions on how to improve the business plan.
You can use our support on an as-needed basis, as much or as like as needed.
You can also take advantage of our business planning coaching if you have already completed a major part of the business plan and just need help to get it completed.
If your existing business plan failed to get a positive response from investors or the bank and it needs to be improved, we can help.
A Business Plan Makeover can range from a minor revision to a complete rewrite.
As your business plan consultants, we'll work closely with you on improving the business plan as quickly and cost-effectively as possible.
Do you have a completed business plan, but would like to have it reviewed independently before presenting it to the bank or investors?
We'll review your business plan and give you feedback and suggestions for improvement.
As business plan consultants, we know what a good business plan is. With a fresh perspective, we'll give you recommendations about what, in anything, needs to be improved on your business plan to enhance your chances of success.
If you're in the early stages of developing your idea for a business, you should think about carrying out a Feasibility Analysis first, before starting the time-consuming process of developing the complete business plan.
The feasibility analysis provides quick insight into the viability of your business idea and may prevent you from putting a lot of time, effort, and money into something that has a low likelihood of success.
Please contact us to talk about developing a compelling business plan for your business venture.