A strategy audit is a quick, yet comprehensive assessment of your company’s business strategy, competitive position, and market potential.
Learn more about your competitive position and the market potential of your products. With the results of the audit you can then make the necessary changes.
The basis of the audit is an in-depth interview about your company, products, customers, competitors, sales & marketing, suppliers, distribution channels, and the overall business environment.
This interview can usually be completed in a couple of hours. spread over two or more sessions. The interview is usually conducted during an in-person meeting, but a video conference will also work.
Comprehensive Strategy Assessment
The analysis is based on proven strategy and marketing theories established over many years of management research.
The assessment includes factors such as:
- Competitive advantage
- Market niche
- Supplier relations
- Pricing objectives
- Sales & marketing
- Distribution channels
Evaluation of Your Competitive Position
Your answers to the assessment questions are evaluated using a special knowledge database to determine your potential for success. The process involves comparing the description of your company and product against a broad range of well-established business success factors.
Your firm’s competitive position is presented using a wide variety of diagrams and charts, including business models such as the well-known Boston Consulting Group Matrix, and the GE Business Screen.
The assessment provides actionable insight into your firm’s competitive position and the market potential of your products. You can then decide what changes to make to your business strategy, products, pricing, sales and marketing, etc., in order to reach your goals.
Strategy Audit Benefits
- Recommendations – A detailed strategy assessment report on the competitive position of your business and products as well as recommendations and suggestions about how to improve your chances of success.
- Objective – The structured interview and analysis process guarantee that the results are objective, in-depth, and without bias.
- Quick turnaround – The interview, analysis, and presentation of the results can usually be completed in two to three weeks.
- Affordable – The strategy audit is designed to be affordable to help small companies and startups find out where they stand.
To learn more about conducting a strategy audit for your firm, please contact us.