Once you’ve developed a sound marketing strategy for your B2B firm, it comes down to tactics and skillful execution to bring the strategy to life. Although we’re not a marketing agency, we can offer support in a number of marketing communication and lead generation areas.
Think of us as the ‘architect’ of your marketing communication and lead generation initiatives. For the implementation you can then work with your in-house marketing team or an outside agency.
In addition, we can help manage and oversee your tactical marketing communication and lead generation efforts. This ensures proper alignment with the strategic marketing plan and keeps all the marketing elements moving forward together. And, our support as marketing project managers offloads executive management from some of the day-to-day aspects of running a marketing program and supervising a marketing team.
Our marketing program support for B2B firms also includes developing sound marketing metrics. We’ll implement a customized measurement process to optimize your marketing spend while keeping your in-house and agency resources working together on projects that produce the best results.
Our support for marcom activities includes:
- Marketing message development
- Internet strategy
- Website development management
- Website content development
- Case studies and white papers
- Blog posts
- Social media planning and support
- Media relations management
- Webinar development and planning
- Product launch planning
We can provide planning and management support on lead generation projects and serve as your liaison with outside marketing agencies.
- Lead generation program planning and implementation
- Email marketing campaign planning
- SEO (Search Engine Optimization)
- Keyword research
- Content marketing
- Inbound marketing
- Google AdWords planning
In today’s digital marketing environment, a good website is the cornerstone of an integrated approach to marketing communications. Comprehensive Web Analytics lets you determine how well your website is performing as a brand builder and lead generator. Our certified Google Analytics expert can help you get the most from your website.
- Google Analytics
- Consulting and training
- Reports and dashboards
- Performance metrics
- Visitor behavior analysis
- Conversion rate analysis
- Website audits
- SEO audit
- Online campaign tracking
- E-commerce metrics