Effective strategic planning results in smart decision-making about your company’s future. With a sound strategic plan, you set a new path to growth. Our planning process is particularly well suited for smaller B2B firms.
The objective of creating a competitive strategy is to chart a new course for the company, based on market intelligence and insight into your firm’s strengths and weaknesses.
Clear insight into markets, customers, competitors, and the trends that will impact the business are key to developing a smart strategic plan that puts you in the driver’s seat of your firm’s future.
Creating a comprehensive business strategy requires an open mind, no-holds-barred discussions, and objective evaluation of all options. With our proven process, you’ll be able to identify the best growth opportunities for your business. We help B2B firms find their competitive edge and formulate a sound strategic action plan.
Strategy – Not Just for Large Companies
Tactics without strategy is the noise before defeat.
~Sun Tzu – The Art of War
Especially small companies need to be smart and highly focused on which opportunities to pursue and which to ignore or even abandon. There is no time or money to waste. Chasing shiny objects is not a viable strategy for sustainable, profitable growth.
Our Approach to Strategic Planning
Practical, Results-Oriented, Data-Driven
Our process for creating a strategy for B2B firms is practical, data-driven, and results-oriented. Working closely with management, we quickly develop an understanding of the state of the business, current market conditions, as well as key trends that may shape the business environment. With that insight, we then identify and evaluate strategic options, make informed decisions about which options to pursue, and create a sound strategic plan that’s ready to be implemented.
Developing a smart business strategy starts with answering fundamental questions such as:
- What are our goals?
- How can we accomplish our goals?
- Where are the best growth opportunities?
- Which markets should we be in?
- Which markets should we exit?
- How to beat the competition?
- What will the future look like?
- Which trends will impact our business?
- Which threats to prepare for?
We get to the point in order to formulate a competitive strategy quickly. But, that doesn’t mean that the process is rushed, dumbed-down, or simplistic. Quality of thinking and smart decision-making are key to good strategy. Our comprehensive approach covers topics such as:
- Core competencies
- Customers’ wants and needs
- Target markets
- Industry and market dynamics
- Market opportunities
- Opportunity analysis
- Scenario planning
- Risk mitigation
- Action plan development
- Resources required
- Budgets and timelines
- Performance metrics
- Accountability and authority
Tailored to B2B Firms
Our process is well suited for small to mid-market B2B firms. Smaller firms often lack the resources and expertise for conducting strategic planning meetings. With the experience gained from working with many small and mid-size B2B firms, we can create a customized planning process, tailored to your firm’s specific needs. As experienced strategy consultants, we keep the process on track to ensure a better outcome.
It’s a Process, not an Event
A two-day retreat at the country club can be a great kick-off. But it’s only a start. A comprehensive strategic planning process may take up to 3 to 4 months to complete. The duration depends on whether the company has gone through this process before, the scope and complexity of the issues, available resources, and managers’ availability to participate in planning meetings, conference calls, etc.
Taking the time to do it right is very important. Rushing through the strategic planning process and failing to carefully evaluate the available options and the potential pitfalls can put your business in jeopardy.
This is not the time for wishful thinking, shooting from the hip, or cutting corners. Poor planning can be worse than not doing any planning at all.
The Result: a Detailed Strategic Plan
The result of the strategic planning process is not a thick binder that sits on the shelf, collecting dust. But, it’s a carefully thought-out, detailed action plan – your company’s playbook for achieving its growth objectives.
What to expect from the process:
- Well-defined long-term goals
- Clarity about business priorities
- Focus on target markets
- Improved competitive position
- Better use of company resources
- Focused Sales & Marketing activities
- A clear action plan
- More innovation
- No more ‘idea of the month’
- Less crisis management
- Better prepared for the future
- In charge of your destiny
Is your business running out of steam? It may be time for a new approach.