Strategy Consulting for B2B Firms
A practical, results-oriented approach to help you reach your goals
Effective strategic planning involves smart decision-making about your company’s future and which activities you’re going to focus on to achieve success. It also means making choices about what you’re not going to do. Strategic planning requires an open-mind, candor, and the ability and willingness to challenge the status quo and ask tough questions.
We have been providing business strategy consulting for 18+ years, assisting a growing number of small and mid-market B2B firms on making smart decisions about their future and taking the initiative. From business strategy development to execution of the strategic plan we help you set a clear direction for the business to beat the competition.
Benefits of a Sound Business Strategy
- Action plan for growth
- Agreed-upon goals
- Clarity about priorities
- Focus on the right markets
- Better use of company resources
- More effective Sales & Marketing
- Employees understand the company’s direction
- No more ‘idea of the month’
- Less crisis management
- Confidence in the future
- In charge of your destiny
Business Strategy – It’s All About Focus
Developing a business strategy is not just for Fortune 500 firms. Smaller companies don’t have the resources to waste on initiatives that don’t go anywhere. You need to focus your limited resources on those opportunities where your firm has the best chances of success.
If you’re not the biggest player in your market, you have to be smarter. Sharply focused on what you do best and which opportunities to pursue. And, more importantly, very clear about what you’re not going to do. It’s all about focus.
Often, business owners say that the marketplace is too dynamic and changes too quickly for a small company to commit to a longer-term strategy.
However, without a sound business strategy, you lack direction. Every opportunity becomes a shiny object that the firm feels somehow compelled to go after. But, not every opportunity is worthwhile or the right one for the business.
Start thinking in terms of taking a “guerilla warfare” approach. If you’re fighting bigger competitors, you have to pick your battles wisely. You need to be smart and deliberate about which markets to attack, why, where and how. And, consequently, you must have a clear understanding of which markets to stay away from.
Make sure you’re not wasting resources going after opportunities that are not in alignment with your long-term objectives. Developing a strategic plan gives you the roadmap for staying on track to achieve your goals.
As your strategic consultants, we’ll guide you through a comprehensive strategic planning process to determine what the best growth prospects are for your firm and how to go after them.
But, having a strategic plan doesn’t mean you can’t be opportunistic. On the contrary, a good plan provides you with a strategic framework to determine which opportunities are right for your firm. You have to accept that you can’t do everything.
Strategic Planning Is a Journey, Not an Event
That two-day retreat at the country club is a great kick-off for a company’s strategic planning effort. But it’s only a start.
It takes time to do strategic planning. Otherwise, why bother. Keep in mind, you’ll be making longer-term decisions about the future of the business.
Rushing through the business strategy development process and failing to gather sufficient information and carefully evaluating your options can put the firm in jeopardy. Poor planning can actually be worse than not doing any planning at all. As part of our strategic consulting we guide you through the planning process and steer you away from the pitfalls and obstacles that can come along.
Developing a strategic plan for a small business doesn’t need to be time-consuming or as detailed as for a large company. But, you do want to make sure that you don’t cut corners and jump to conclusions that may come back to haunt you later on.
Through our work in business strategy consulting we’ve been able to fine-tune our planning process to get results quickly. Always focused on keeping the process moving forward, we don’t waste time on academic discussions or overly-detailed analyses that do not contribute to better decision-making.
Strategic Consulting Tailored to Your Needs
Our strategic planning process is tailored to meet the budgets and time constraints of small and mid-market business-to-business firms. We can customize the process to make sure that your firm’s specific situation gets addressed, covering topics such as:
- Goals and objectives
- Mission and vision
- Strengths and weaknesses
- Competitive advantage
- Target markets
- Industry and markets
- Market opportunities
- Key trends
- Opportunity analysis
- Scenario planning
- Risk mitigation
- Action plan development
Strategic Planning Facilitation
Strategic planning sessions led by a company executive usually fail to produce breakthrough results. Old topics get rehashed, the status quo does not get challenged. Tough questions are avoided and ‘group think’ is prevalent.
The result: little to no changes to the existing strategic direction of the business. You’re likely to end up with more or less the same ‘strategy’ as the year before.
Strategic planning facilitation is best done by an experienced strategy consultant who guides the process, asks the right questions, and engages the entire team.
As your business strategy consultant and strategic planning facilitator, we know how to keep the process on track to produce the result you’re looking for: a well-thought-out strategic plan that puts you in charge of your firm’s future. In particular, we focus on:
- Managing the planning process
- Making sure everyone is focused and engaged
- Preventing anyone from dominating the discussion
- Avoiding ‘short-cuts’ to the process
- Challenging the status quo
- Keeping the discussions on topic
- Testing assumptions
- Providing insight and perspective
- Acting as a sounding board
- Assisting with the strategic plan development
- Supporting the action plan execution
It’s in the implementation where the strategy comes alive. Without skillful and committed execution of the strategic plan, you’re not going to see any results.
We can help with the implementation of the business strategy to ensure that the firm adheres to the roadmap to achieve the goals.
Working closely with your in-house team and, where needed, outside resources, we support you in making it all come together.
Don’t Need a Complete Strategic Plan?
Perhaps you don’t need a fully fleshed-out strategic plan or comprehensive strategy consulting, but you do want strategic advice to support your decision-making about the direction of the company. We can help your strategic planning efforts by carrying out studies such as:
- SWOT & PESTLE analysis
- Strategic competencies
- Industry analysis
- Competitor analysis
- Market segmentation studies
- Opportunity evaluation
- Feasibility studies
- Segmentation and targeting
- Differentiation and positioning
- Pricing strategies
- Technology assessments
- Supplier market assessments
- M&A evaluation
- Customer surveys