Customer Survey for Scientific Equipment Manufacturer
A specialized, high-end scientific equipment manufacturer wanted to get a better understanding of their customers' needs and how they used the equipment. This information was going to be a key input for R&D and new product development. Griffioen Consulting was...
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Pricing Strategy for CAE Software Vendor
An overseas-based vendor of a Computer-Aided Engineering (CAE) software solution was struggling to gain market share in the US market, dominated by a well-established competitor with a very substantial market share and brand awareness. The new entrant was virtually unknown...
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Strategic Planning for Industrial Products Manufacturer
Revenue growth at a mid-market manufacturer of industrial products had stalled and they were looking for new opportunities. Another objective was improving their internal strategic planning process. Approach The firm hired Griffioen Consulting to conduct strategic planning to help management...
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Marketing and Sales Strategy for a Furniture Manufacturer
A mid-market office furniture manufacturer wanted to conduct a thorough review of their marketing and sales strategy in order to reach their revenue goal. The company engaged Griffioen Consulting for this project based on our experience in marketing strategy development...
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Strategy Assessment for Engineering Services Firm
A large, global engineering firm had a small automotive division focused on providing CAE and FEA services to automotive OEMs and suppliers. This division had failed to show any substantial growth for a number of years. Approach Griffioen Consulting was...
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