Services and products are different. As a result, service marketing requires a different approach than the marketing of products. Understanding what services marketing is and how it's different from …
Business Diversification Strategy – An Important Path To Growth
When you’re looking for new ways to grow you can't avoid exploring a business diversification strategy. The benefits of a diversification strategy can be significant. Yet, diversification remains a …
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Management Workshops Are Great For Problem Solving and Training
Workshops are a great alternative for a comprehensive consulting project if you're short on time or budget. Getting everyone on the same page for solving problems, making smart decisions, developing …
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Pricing Should Be Based on Customer Value, Not Cost
Pricing your products and services has a direct impact on the bottom line. Often, companies take a cost-plus" approach to price setting. However, this is too simplistic and can have a negative impact …
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What Do Your Customers Want? Find Out with a Customer Survey
No matter what you're selling, it's very important to understand what solutions your customers are looking for. You should know who they are buying from and why. A comprehensive customer survey can …
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Increase Your Profits with Value-Based Pricing
Adopting value-based pricing has a significant impact on your firm's profits. Do you take a strategic approach to set prices based on customer value or are you using a cost-plus method? Your …