Growth Strategy Consulting for B2B Firms
Services marketing is different from product marketing because services are not like products. You need to understand the fundamental differences before you can develop a marketing plan for your …
Services Marketing Is Different from Product MarketingRead More
Workshops are a great alternative for a comprehensive consulting project if you're short on time or budget. Getting everyone on the same page for solving problems, making smart decisions, and …
Management Workshops Are Great For Problem Solving and TrainingRead More
Your firm's pricing strategy has a direct impact on the bottom line. Often, companies take a cost-plus" approach to setting prices for their products and services. However, this is too simplistic and …
No matter what you're selling, it's very important to understand what solutions your customers are looking for, who they are buying from, and why. A comprehensive customer survey can provide the …
What Do Your Customers Want?<br>Find Out with a Customer SurveyRead More
Adopting value-based pricing can have a significant impact on your firm's profits. Do you take a strategic approach to set prices based on customer value or are you still using cost-plus? How you set …
