Growth Strategy Consulting for B2B Firms
Services and products are fundamentally different in a couple of ways. As a result, service marketing requires a different approach than product marketing. Understanding this will help you improve …
Service Marketing Is Different from Product MarketingRead More
Workshops are a great alternative for a comprehensive consulting project if you're short on time or budget. Getting everyone on the same page for solving problems, making smart decisions, developing …
Management Workshops Are Great For Problem Solving and TrainingRead More
Pricing your products and services has a direct impact on the bottom line. Often, companies take a cost-plus" approach to price setting. However, this is too simplistic and can have a negative impact …
Pricing Should Be Based on Customer Value, Not CostRead More
No matter what you're selling, it's very important to understand what solutions your customers are looking for, who they are buying from, and why. A comprehensive customer survey can provide the …
What Do Your Customers Want?<br>Find Out with a Customer SurveyRead More
Adopting value-based pricing has a significant impact on your firm's profits. Do you take a strategic approach to set prices based on customer value or are you using a cost-plus method? Your …
