Ask Customers What They Want
Solid insight into customers’ needs, wants, likes, and dislikes can help you beat the competition. A comprehensive customer survey provides answers to these questions.
An online survey is an effective way to learn about customer satisfaction and to conduct market research. These online surveys can be distributed quickly and easily to a customer base of any size, anywhere in the world.
Experience and Credibility
We’ll make your customer survey project a success.
We have the experience, having planned and conducted many of these types of surveys for B2B firms.
Outsourcing the survey to a consulting firm gives the survey more credibility. It shows your customers that you are serious about getting their feedback. This results in a higher participation rate.
High response rate
One measure of a good survey is a high response rate. By asking relevant and engaging questions and carefully designing the flow we typically achieve response rates of around 40%. Our record response stands at 71%.
A high response rate can also be an indication of your customers’ “pent-up” desire to provide feedback. We see this often when companies launch their first-ever survey.
Customer Survey Topics
From customer satisfaction to in-depth market research, and anything in between, we design your firm’s customer survey to address the topics that are important, such as:
- Customer satisfaction
- Customer loyalty
- Customer needs
- Brand image
- Competitive research
- Service and sales
- Tech support
From Design to Analysis – Complete Customer Survey Support
From developing the questions and launching the survey to analyzing the responses, interpreting the results, and compiling the analysis report, we provide complete support.
The goals of the survey need to be defined. From customer satisfaction to comprehensive market research, and anything in between, we’ll develop a survey that meets your needs.
A good customer feedback survey asks questions that are both important to the firm and relevant to the customers. Also, the survey should not take too much time to complete to prevent participants from abandoning the survey.
Coding and testing
Next, the survey needs to be coded and tested to make sure it has the proper flow and structure, looks good online, and is easy to complete.
Simple or complex
From simple customer satisfaction surveys to comprehensive market research studies covering a large product portfolio, we can develop your B2B customer survey.
Local or global
We can process any size and type of customer list, from a small number of US-based participants to a large, global audience, and everything in between.
Managing the survey
We launch the survey, send out email invitations, and reminder emails. In addition, we monitor the survey and take care of technical issues.
After the survey has closed, we start the data analysis and tabulation, documented in a detailed survey report.
You get our interpretation of the survey results and our recommendations. This may cover areas such as customer satisfaction, loyalty, needs, pricing, competitive positioning, etc.
Find out what your customers think and want with a professional customer survey.Let's Talk