Ask Customers What They Want
Solid insight into customers’ needs, wants, likes, and dislikes can help you beat the competition. A comprehensive customer survey provides answers to these questions.
An online survey is an effective way to learn about customer satisfaction and to conduct market research. These online surveys can be distributed quickly and easily to a customer base of any size, anywhere in the world.
Experience and Credibility
Hiring us to conduct your next customer satisfaction survey has a number of advantages.
First, we have the experience, having planned and conducted many of these types of surveys for small B2B firms.
Secondly, outsourcing the survey to a consulting firm gives the survey more credibility. It shows your customers that you are serious about getting their feedback. This results in a higher participation rate.
High response rate
One measure of a good survey is a high response rate, indicating that a high percentage of your audience was willing to participate in the survey. By asking relevant and engaging questions and carefully designing the flow we’ve been able to achieve response rates of around 40%. Our record response stands at 71%.
A high response rate can also be an indication of your customers’ “pent-up” desire to provide feedback. We see this often when companies launch their first-ever survey.
Customer Survey Topics
From customer satisfaction to in-depth market research, and anything in between, we design your firm’s customer survey to answer the questions that are important to your firm’s planning and decision-making.
We design the survey to capture the Voice of the Customer.
From Design to Analysis – Complete Customer Survey Support
From developing the questions and launching the survey to analyzing the responses, interpreting the results, and compiling the analysis report, we provide complete support.
Defining survey goals
First, the goals of the survey need to be defined. From customer satisfaction to comprehensive market research, and anything in between, we’ll develop a survey that meets your needs.
The key to a good customer feedback survey is asking questions that are both important to the firm and relevant to the customers. You also want to make sure that the survey does not take too much time to complete in order to prevent participants from abandoning the survey.
Coding and testing
Programming the online customer feedback survey and making sure it has the right flow and structure, looks good online, and is easy to complete.
Simple or complex
From simple customer satisfaction surveys to comprehensive market research studies covering a large product portfolio, we have developed many customer feedback surveys for B2B firms.
Local or global
We can process any size and type of customer list, from a small number of US-based participants to a large, international audience, and everything in between.
Managing online survey
This involves launching the online survey, sending out invitations by email as well as reminder emails to encourage greater participation. Sometimes technical issues need to be addressed to make sure every participant who wants to complete the survey can do so.
Detailed survey report
Once the responses have been collected, the data needs to be analyzed. What is the customer feedback survey telling us? What needs to be improved from the customers’ perspective?
The survey report will include our recommendations based on the survey results. Recommendations may cover areas such as customer service, sales & marketing, operations, product development, billing, competitive positioning, etc.
Find out what your customers want with a professionally developed customer survey.Let's Talk