Grow Your Business With a Strategic Approach to Marketing
A fractional chief marketing officer (CMO) develops and implements smart marketing strategies and leads your firm’s marketing activities to produce profitable, sustainable growth.
What Is a Fractional CMO?
A fractional CMO is a seasoned marketing strategist who becomes a member of your management team on a part-time or interim basis.
Serving as your company’s marketing expert, coach, and advisor, the fractional chief marketing officer creates and implements smart marketing plans to grow sales and increase profits.
What Does a Fractional CMO Do?
A fractional CMO brings professional direction to your firm’s go-to-market strategy, implements best practices, and establishes key performance indicators (KPIs) that drive smart decision-making to grow the business.
You Can’t Win Without a Sound Strategy
Starting with your business goals, company strengths and weaknesses, market conditions, and opportunities, the fractional CMO creates a solid marketing strategy that includes positioning, messaging, and tactics to increase sales. The marketing strategy may involve decisions about entering new markets and developing new products or services.
With a focus on the right markets, selling the right products, and at the right price, a detailed marketing plan is created for lead generation, customer acquisition, and sales.
Next, the fractional marketing manager implements the marketing plan, directing and guiding your marketing department and external marketing agencies.
An Outsourced CMO Gets Results
No more guesswork and trial & error. No more “idea of the month” and wasting money on marketing that doesn’t work. It’s time to get a real ROI on your marketing budget.
The key to success is knowing which markets you should be in, selling the right products, at the right price. You can’t be all things to all people.
Fill the pipeline
A fractional marketing director works hard on filling the pipeline with qualified leads and supporting the sales team on closing deals.
More revenue is good, but not at the cost of lower margins. The goal is sustainable, profitable growth.
The outsourced CMO provides marketing leadership, directing and coaching your marketing department, and external marketing resources to get better results.
Why Hire a Fractional CMO?
- The firm lacks the strategic marketing know-how to grow sales
- Marketing is not effective as a driver of growth
- The marketing department lacks leadership
- The sales team is doing their own marketing
- The business doesn’t need a full-time marketing manager
- There’s no budget for a full-time marketing executive
- You need an interim marketing leader
Flexible and Affordable Engagements
Part-time or interim – or anything in between – our fractional CMO services are structured to meet your needs and budget.
Any number of hours per week or month that works for you and that gets the job done. No long-term commitments. You can cancel the engagement at any time.
What you get: marketing expertise dedicated to your company’s growth – at a cost less than a full-time CMO.
Better marketing, better results
A fractional CMO delivers