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Harvard Business Review
- Blog posts about marketing from HubSpot
- Blog posts about sales from HubSpot
- Blog posts about service from HubSpot
Blog posts from the Harvard Business Review
- When Leaders Model Openness About Their Mental Healthon June 1, 2020
A tech CEO and a local politician in New York City explore the value of being transparent about mental health with the people you lead.
- 5 Ways to Demonstrate Your Value — Remotelyby Elizabeth Grace Saunders on June 1, 2020
Share your wins.
- Reimagine Your Nonprofit to Survive the Crisisby Steve Zimmerman on June 1, 2020
Four key areas to focus on: impact, people, finances, and community.
- Why One CEO Decided to Return $250 Million in Government Relief Fundsby Daniel McGinn on June 1, 2020
“Our company is qualified for the funding… But philosophically, we don’t need the money to stay open.”
- Providing Financial Services to Employees Is a Win-Winby Doug Politi on June 1, 2020
Start with pay flexibility, budget management support, and retirement planning.
- Good Feedback Is a Two-Way Conversationby Joe Hirsch on June 1, 2020
Start by asking these questions.
- Will the Pandemic Push Knowledge Work into the Gig Economy?by Sameer Hasija on June 1, 2020
Many firms will be attracted by potential cost savings.
- How to Negotiate…with Your Kidsby Mary (Molly) Kern on May 29, 2020
Bring your boardroom skills to the living room.
- Entrepreneurs, Look to Your Network to Help You Through the Pandemicby Daniel Isenberg on May 29, 2020
There’s strength in numbers.
- How to Support Your Remaining Employees After a Layoffby Susan Peppercorn on May 29, 2020
Four ways you can help.
Blog posts from HubSpot
- The 4 Snackable Content Formats Every Marketer Should Understandby [email protected] (Jay Fuchs) on June 1, 2020
Let's imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc.
- 9 Ways You Can Improve Your Ecommerce Website Designby Kayla Carmicheal on June 1, 2020
The other day I was shopping online for a Nintendo Switch. The popularity of this gaming console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.
- Ultimate List of Ecommerce Tools For 2020by [email protected] (Neal Goyal) on June 1, 2020
The ecommerce industry is booming.
- 4 Ways Small Businesses Can Advertise on Amazon [IG]by Caroline Forsey on June 1, 2020
In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience.
- How to Transition from In-Office to Remote Workby Kayla Carmicheal on June 1, 2020
Going into the office every day, I was comfortable. I was in a smooth routine.
- The Ultimate Guide to Podcast Audio, According to HubSpot's Podcast Expertby Matthew Brown on May 29, 2020
In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.
- The 13 Best Email Template Builders for Any Budgetby Jayson DeMers on May 29, 2020
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.
- How to Run a Successful Grassroots Marketing Campaign [+ Examples]by Rebecca Riserbato on May 29, 2020
When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.
- The Plain-English Guide to GCLIDby Kayla Carmicheal on May 29, 2020
90% of all web searches happen on Google, which means, if you're a marketer, you should probably know the ins and outs of Google Ads
- The Ultimate Guide to Building a Website Redesign Strategyby [email protected] (Allie Decker) on May 28, 2020
So... you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
- 14 Magic Inside Sales Metrics for 2020by [email protected] (Jay Fuchs) on May 31, 2020
Marketing pioneer John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don’t know which half."
- Why You Should Be Using Smart Lists to Manage Sales Contactsby [email protected] (Lestraundra Alfred) on May 29, 2020
Be honest, how much time do you spend manually updating your contact lists? It’s ok, this is a safe space. If you are only using static lists, chances are you are spending more time than you’d like to admit keeping your lists up-to-date, please allow us to introduce you to the ultimate game-changer: the smart list.
- 7 Outdated Sales Closing Tactics That Are Flat Out Terribleby [email protected] (Leslie Ye) on May 28, 2020
In Glengarry Glen Ross, Alec Baldwin plays Blake, a belligerent trainer sent to shake up a tired, underperforming sales team. Blake storms into a room of unsuspecting reps and starts screaming about prospects. "Only one thing counts in this life — get them to sign on the line which is dotted!"
- Everything You Need to Know About the Amazon Affiliate Programby Meg Prater on May 28, 2020
The Amazon affiliate program, also called "Amazon Associates" can be an easy way to monetize your website or blog. Simply sign up, receive immediate approval, and place Amazon affiliate links on your site today. When someone makes an Amazon purchase via one of your links, you get the commission -- it's that simple.
- Psychological Pricing and the Big-Time Boost It Offers Businessesby [email protected] (Jay Fuchs) on May 27, 2020
It goes without saying, but setting your prices can't be an arbitrary process.
- The Quick Guide to Retained Earningsby [email protected] (Meredith Hart) on May 27, 2020
Once your business begins to earn a profit, you'll need to reinvest some of those earnings. This will help your business grow and gain more profit. Any additional funds that aren't distributed to shareholders and investors are referred to as retained earnings.
- 39 Stats About Diversity In Entrepreneurshipby [email protected] (Lestraundra Alfred) on May 27, 2020
If you regularly read the HubSpot Sales Blog, you know we talk a lot about entrepreneurship.
- 10 Salesforce Alternatives That Will Enhance Your Sales Processby Rebecca Riserbato on May 27, 2020
Note: This article is authored by HubSpot. Every weekend my husband and I face a difficult decision: What movie should we watch and what should we order for dinner? As a sales leader, deciding which CRM to use can be just as challenging a decision. To decide, you'll probably compare features such as customizability, ease of use, and price.
- The Ultimate Guide to Pricing Strategiesby [email protected] (Allie Decker) on May 26, 2020
Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue.
- 21 Sales Qualifying Questions to Identify Prospects Worth Pursuingby [email protected] (Emma Brudner) on May 26, 2020
Not every lead is a good fit for a product or service -- no matter how strongly a salesperson believes they are (or wants them to be). Buyers don't buy just because they have a serious need, a looming deadline, or money to burn. They buy because of a combination of all of these factors, and more.
- Help Desk: What It Is & The Software That Supports Itby [email protected] (Marcus Andrews) on June 1, 2020
If you want to build a customer-centric company that's focused on increasing value and growth for customers, it's important to meet and exceed customers' expectations. Often this means building a help desk, an important step towards becoming a flywheel type company — where customers' success fuels your company's growth.
- The All-In-One Guide to Writing a Perfect 'How Did You Hear About Us' Surveyby [email protected] (Clint Fontanella) on June 1, 2020
The 'How did you hear about us?' survey is one of the most fundamental customer feedback tools that businesses use to learn more about their customer base. This question is often featured as a standalone survey or is included in an application or feedback form before or after a transaction.
- 8 Examples of Brands Providing Excellent Customer Service on Instagramby Val Razo on June 1, 2020
Customer service expectations have changed. Not only do customers expect your brand to listen and solve problems fast, but they also want to communicate on a channel that's convenient for them.
- A CCO Explains How to Run a Successful Ecommerce Loyalty Programby Zsuzsa Kecsmar on May 29, 2020
Many ecommerce brands don't have effective customer retention policies. They rely on ‘price wars' where they undercut the competition by offering lower prices or larger discounts. This is fine when they're offering the lowest price, but the moment someone outbids them customers will leave for the next cheapest option.
- Data Silos: What They Are and How to Get Rid of Themby [email protected] (Swetha Amaresan) on May 27, 2020
How do you know what's the best move for your business? When it comes to decision-making, intuition is good, but data — all the qualitative and quantitative facts documented in business applications and spreadsheets — is what you want to rely on.
- How to Ask for a Referral to a Potential Client [+ Free Email Templates]by [email protected] (Sophia Bernazzani) on May 27, 2020
Mastering customer retention is key to the health of your business, but new customer acquisition is a big piece of that puzzle, too. Your colleagues in sales are hard at work prospecting to generate new business, but you have an opportunity to do that — by asking for customer referrals.
- 16 Customer Satisfaction (& Other Common) Survey Mistakes to Avoidby [email protected] (Swetha Amaresan) on May 26, 2020
If you're curious about your customers' thoughts and opinions about your company, it's best to ask them yourself rather than waiting for them to reach out or post a public online review -- which may be negative and end up harming your reputation.
- 14 Tried-and-True Ideas to Improve Team Communicationby [email protected] (Elen Veenpere) on May 26, 2020
If there's one thing high-performing teams are built on, it's effective communication. It doesn't matter how disruptive your technology is or how grand a vision you hold — if your team doesn't communicate well, you're going to be fighting an uphill battle.
- The Great Manager's Guide to Time-Off Requestsby [email protected] (Swetha Amaresan) on May 26, 2020
As a manager, you want to respect your team's time-off requests to promote a strong culture and employee happiness — this will help you retain top talent and keep your team motivated and engaged.
- The Happiness Advantage and How It Improves Productivityby [email protected] (Clint Fontanella) on May 26, 2020
What comes first, unhappy employees or a drop in productivity? This may seem like a "chicken or the egg," debate as you could make the case for either option in this scenario. However, a new psychology principle provides an answer to this problem that many business owners have.
Blog posts from McKinsey Insights
- A resilient return for Asia’s manufacturing and supply chains?on June 1, 2020
Asia shows an early glimpse of how manufacturing and supply-chain leaders are responding to disruption caused by the pandemic.
- Checking the health of your business partnershipson May 29, 2020
Frequent, systematic assessments of joint ventures and alliances can reveal hidden problems and opportunities to create more value.
- Energizing industrial manufacturing through active performance managementon May 29, 2020
A new approach can help industrials gain greater visibility into performance and capture lasting gains.
- A new approach in tracking travel demandon May 29, 2020
The scale of the current crisis in airlines is unprecedented. To recover, the industry will need better data on where and when demand is likely to rebound.
- Using a crisis nerve center to help reopen the economyon May 29, 2020
To manage the next phase of responses to the COVID-19 pandemic, government leaders can consider the skills needed to lead and contribute to the effort.
- Reopening safely: Sample practices from essential businesseson May 29, 2020
The safety protocols of hospitals, grocery stores, and other establishments that stayed open during the COVID-19 pandemic can offer ideas for businesses preparing to welcome employees and customers back.
- Telehealth: A quarter-trillion-dollar post-COVID-19 reality?on May 29, 2020
Telehealth has helped expand access to care at a time when the pandemic has severely restricted patients’ ability to see their doctors. Actions taken by healthcare leaders today will determine if the full potential of telehealth is realized after the crisis has passed.
- Amid volatile commodity prices, beware of cognitive biason May 29, 2020
Advanced analytics can help overcome cognitive biases that can lead managers to make irrational risk-management decisions.
- Reopening and reimagining Africaon May 29, 2020
How the COVID-19 crisis can catalyze change across the continent.
- Plugging in: What electrification can do for industryon May 28, 2020
As the prices of renewable electricity and electric equipment continue to drop, industrial companies can capture cost-saving and GHG-emission-reduction opportunities by planning the electrification of their operations.