A marketing audit is a quick, yet comprehensive evaluation of your company’s marketing strategy. Evaluate your firm’s competitive position and market potential and get recommendations.
The audit is based on an in-depth interview about key aspects of your business. This includes products, customers, competitors, sales & marketing, suppliers, distribution channels, and the overall business environment.
The initial interview typically takes a few hours to be completed – usually in an in-person meeting, but an online conference call also works well. The interview can be conducted over the course of two separate meetings if required by scheduling constraints.
Comprehensive Marketing Audit
The assessment looks at important factors such as:
- Market characteristics
- Products and services
- Competitive advantage
- Market niche
- Supplier relations
- Pricing objectives
- Sales & marketing
- Distribution channels
Evaluate Your Competitive Position
The marketing strategy audit is based on proven strategy and marketing theories established over many years of management research. Your answers to the interview questions are compared against a broad range of well-established business success factors.
Next, your firm’s competitive position is presented using a wide variety of diagrams and charts, including business models such as the well-known Boston Consulting Group Matrix, and the GE Business Screen.
The assessment provides actionable insight into your firm’s competitive position and the market potential of your products. You can then decide what changes you need to make to your company’s marketing.
Benefits of the Marketing Strategy Evaluation
- Recommendations – You’ll receive a detailed evaluation report on the competitive position of your business and products as well as recommendations for improvement.
- Objective – The structured interview and the analysis process ensure that the results are objective, in-depth, and without bias.
- Quick turnaround – The entire marketing strategy evaluation can usually be completed in two to three weeks.
- Affordable – This evaluation is designed to be affordable to help small B2B companies and startups quickly find out where they stand.
To learn more about conducting a marketing audit for your firm, please contact us.