For your marketing to be effective, you have to be strategic and think beyond advertising, promotion, and lead generation. Marketing planning involves making smart decisions about target markets, products and services, differentiation and positioning, pricing, and sales & distribution. And, of course, promotion and lead generation.
Marketing Strategy Consulting for B2B Firms
We’ve been providing small and mid-market B2B firms with marketing strategy consulting since 2001.
Creating a smart marketing plan means being pro-active and taking the initiative in the marketplace. This means identifying those customer needs and wants that your company can address better than anyone else, and then creating a solution that allows your firm to stand out.
Fundamental to a solid marketing strategy are basic questions such as:
- Which products do we need to sell?
- What are the best markets?
- How do we stand out?
- What price should we charge?
- How do we sell the product?
- How do we create awareness?
Marketing Planning to Grow Your Business
Above all, our goal is to help you grow your business by making smart marketing decisions and developing an action-oriented marketing plan.
The marketing plan contains all the details of the marketing programs and initiatives your firm is going to deploy, how, and why. It’s your firm’s marketing playbook to achieve success.
Marketing Strategy Development
Our proven, comprehensive process for developing a competitive marketing strategy ensures that nothing gets ignored or overlooked.
It covers topics such as:
- Strengths and weaknesses
- Opportunities and threats
- Competitive Advantage
- Target markets
- Differentiation & positioning
- Value Proposition
- Products and services
- Sales & distribution
- Market trends
- Advertising & promotion
- Lead generation
Product and Services Marketing – There’s a Difference
Increasingly, B2B firms offer a portfolio of products and services to meet their customers’ needs and to differentiate themselves from the competition.
Smart Decision-Making, Better Marketing Plan
Good decision-making requires solid market intelligence. But, more often than not, you just don’t have all the hard data you would like. In today’s fast-paced business environment you have to be comfortable making decisions on the basis of ambiguous, fuzzy information.
A comprehensive process for marketing plan development is key to sound decision-making. Nothing falling through the cracks, forgotten or wiped under the carpet.
Integral Part of Your Marketing Team, or External Advisor
Depending on your situation and preference, we can become an integral part of your marketing team, or we can serve in an external marketing consulting role.
Typically, we are heavily involved during the planning phase. Then, as the project progresses, or during the marketing plan implementation, we can scale back our effort.
Marketing Plan Implementation
Depending on your in-house capabilities and resources, we can serve as your marketing project manager and liaison with outside marketing agencies. We’re your independent, objective “eyes and ears”.
Don’t Need a Complete Marketing Plan?
You may not need a complete marketing plan, but still want advice on how to improve your firm’s marketing. We can help you address marketing strategy topics such as:
- SWOT analysis
- Target market selection
- Competitive analysis
- Customer analysis
- Differentiation and positioning
- Value Proposition formulation
- Product and service definition
- Product portfolio analysis
- Pricing strategies
- Sales & distribution channels
- Advertising and promotion
- Lead generation management
- Go-to-market strategies
- Product launch planning
If you have any questions about creating a marketing plan for your firm or to schedule a free, no-obligation conversation about your marketing challenges, please contact us.