Marketing Consulting for B2B Firms
Focus on Engineering, Technology, and Manufacturing
Our strategic marketing consultants specialize in B2B markets. We understand B2B and what it takes to be successful in those markets.
Increase lead flow, grow sales, improve your competitive position, and get a real ROI on your marketing with a strategic approach.
How Do You Compete?
Based on the lowest price, the best technology, or by offering a complete solution to your customers?
You have to pick a clear and compelling positioning. You can’t be all things to all people.
A clear focus on the right markets is critical to be successful. Selling to anybody is not a strong business model.
Marketing is the act of inventing the product. The effort of designing it.
The craft of producing it. The art of pricing it. The technique of selling it.
Strategy Comes First
Before thinking about “HOW”, you need to make smart decisions about the “WHAT” aspect of growing the business.
Operating without a clear plan dilutes your focus and results in a waste of resources. An “idea of the month” approach is not a path to success.
Our B2B marketing consultants partner with business owners and managers to develop and implement sound marketing strategies.
We are very familiar with the daily challenges and competitive pressures B2B firms face. Our solutions are practical, results-oriented, and affordable.
Ask the Right Questions
Creating a competitive marketing strategy starts by asking basic questions such as:
- Which markets to target?
- Which markets to avoid?
- What to sell?
- What price to charge?
- What is the Value Proposition?
- What are the best sales channels?
- How to stand out?
- How to beat the competition?
Proven Process for Creating Marketing Strategies
Creating a robust marketing plan requires a comprehensive, proven process. We are strategy-minded but very practical and focused on bottom-line results.
Focused on ROI
Marketing done right is all about generating leads and increasing sales. In the end, it’s about getting a real ROI on your marketing budget. Not blowing lots of money on fancy websites, brochures, email campaigns, and so on, with nothing to show for it.
We guide you through the step-by-step development of a strategic marketing plan by addressing topics such as:
- Competitive analysis
- Customer needs
- Important trends
- Segmentation, targeting, and positioning
- Brand building
- New products and services
- Pricing strategies and tactics
- Marketing message
- Product portfolio
- Sales and distribution channels
- E-commerce strategy
- Lead generation strategy
- Advertising and promotion
Marketing Plan Implementation
The marketing plan is your firm’s playbook for all your marketing programs. It’s the nuts and bolts of your marketing activities.
A good marketing plan spells out what needs to get done, by whom, as well as timelines, budgets, and expected ROI.
We would not be doing our job as marketing strategies consultants if we could not support you with the execution of the marketing plan. Coordinating in-house marketing activities with your firm’s outside marketing resources, we make sure things get done, on time, and within budget.
Short on time and a limited budget?
A marketing strategies workshop gets you answers fast
Don’t Need Comprehensive Marketing Strategies Consulting?
If you don’t need an in-depth marketing strategies project but could still benefit from some professional marketing advice, we can help.
Marketing Planning Support
- Marketing strategy audits
- Strategic competencies
- Market segmentation
- Target market selection
- Industry analysis
- Competitive analysis
- Differentiation and positioning
Experienced marketing strategies consultants are ready to help you achieve growthLet's Talk