Strategic Approach to Marketing
The mission of our marketing strategies consulting is to help B2B firms grow.
We partner with business owners and CEOs to develop and implement sound strategic marketing plans to grow sales and improve profits.
Practical marketing consulting that produces results. Get a real ROI on your marketing budget.
Not a Marketing Agency
As marketing strategists, our focus is researching, analyzing, planning, and determining which markets you should be in, which markets to avoid, which products and services to sell, and at what price.
We don’t design websites, run email campaigns, design brochures, or build trade show booths.
Think of us as the “architects” of your firm’s marketing.
Focus on The Right Customers
Good marketing grows the bottom line by attracting and retaining the right customers. Trying to be all things to all people is not a winning strategy.
The key is selling to the right markets, with the right products and services, at the right price, and at a clear and compelling differentiation from the competition.
- Focus on the right markets
- Products and services that meet customer needs
- More revenue
- Higher profits
- Selling at the right price
- Differentiation from the competition
- Increased value perception
- Solid brand
- More effective sales and promotion
- Market share growth
- Clarity about the firm’s identity
Practical Marketing Strategy Development Process
Creating a robust marketing plan requires a comprehensive process. Our approach has been fine-tuned over the course of working with many B2B clients.
Get a real ROI
Marketing should improve the bottom-line, plain and simple. Don’t spend money on websites, brochures, email campaigns, and so on, before you know which markets to focus on and which products and services you’re going to sell.
We develop a realistic, actionable marketing plan using a back-to-basics process to make sure that nothing is missed.
No shooting from the hip or wild “idea of the week” initiatives that just waste your money. Instead, smart thinking and old-fashioned hard work.
Grow your business with a clear marketing strategy
An experienced fractional CMO can help
What is Marketing Strategy?
Marketing strategy defines how a firm is going to attract and keep customers. It includes details about the company’s value proposition, target markets, which products will be sold, pricing, brand messaging, and other high-level elements.
The goal is to create a competitive advantage in the marketplace and a clear and compelling positioning in the minds of target customers.
How sound is your marketing?
Find out with an audit
Marketing Plan Implementation
The marketing plan is the playbook for all your marketing programs. It’s the nuts and bolts of all your marketing activities.
A good marketing plan documents in detail what needs to get done, by whom, when, budgets, and the expected ROI.
We would not be doing our job as strategic marketing consultants if we could not support you with the execution of the marketing plan. Coordinating in-house marketing activities with your firm’s outside marketing resources, we make sure things get done, on time, and within budget.
Short on time and budget?
A marketing strategies workshop might be the solution
Don’t Need In-Depth Marketing Strategy Consulting?
We can carry out marketing research and analysis in a number of areas to support your marketing planning.
Experienced marketing strategies consultants are ready to help you achieve growthLet's Talk