Marketing involves much more than advertising, promotion, and lead generation. Marketing strategy deals with making smart decisions about markets, products and services, differentiation and positioning, pricing, and sales & distribution.
Marketing Strategy for B2B
We have been working with small and mid-market B2B firms since 2001. Our experience as marketing strategy consultants enables us to develop smart, actionable marketing plans that help you beat the competition.
Marketing is not something you think about once you have a warehouse full of products ready to be sold. Instead, you should start developing a marketing strategy well before a product is designed and produced.
Good marketing is proactive and starts by identifying those customer problems that your company can solve better than anyone else, and then creating a solution.
What we call “Real Marketing” starts by asking fundamental questions such as:
- What do we sell?
- Where can we sell it profitably?
- How do we stand out?
- What price should we charge?
- How do we sell the product?
- How do we create awareness?
Marketing Strategy Development
- Targeting the best markets
- Developing a clear differentiation
- Defining the Value Proposition
- Identifying competitive advantage
- Creating new products and services
- Setting prices
- Developing sales & distribution
- Recognizing key trends
- Creating your internet strategy
Product and Services Marketing
Increasingly, B2B firms offer a mix of products and services to their target markets to stand out from the competition.
Understanding the differences between product marketing and services marketing is important to develop comprehensive marketing programs that work.
The End Result
In the end, you’ll have a sound marketing plan that details which marketing programs your firm is going to deploy to move the sales needle for the short and near-term. Next, we can support you with the implementation of the marketing plan. Because implementation is what it’s all about.