B2B Marketing Strategy Consultants
For Engineering, Technology, and Manufacturing Firms
Our strategic marketing consulting is geared towards B2B firms. We understand B2B and what it takes to be successful in those markets.
We partner with business owners and managers to develop and implement sound marketing strategies. Practical, results-oriented marketing that works, at fees you can afford.
Attract and Retain The Right Customers
Good marketing grows the bottom line. A firm’s marketing strategy should be aimed at attracting and retaining the right customers.
The key is selling to the right markets, with the right products and services, at the right price, and at a clear and compelling differentiation from the competition.
Benefits of a Clear Marketing Strategy
- Focus on the right markets
- Products and services that meet customer needs
- More revenue
- Higher profits
- Selling at the right price
- Differentiation from the competition
- Value perception in the eyes of the customer
- Solid brand
- More effective sales and promotion
- Market share growth
- Clarity about the firm’s identity
Practical Marketing Strategy Development Process
Creating a robust marketing plan requires a comprehensive, proven process. Our marketing strategy consulting has been fine-tuned over the course of working with many B2B clients.
Get a real ROI
Marketing should improve the bottom-line, plain and simple. Don’t spend money on websites, brochures, email campaigns, and so on, before you know which markets to focus on and which products and services you’re going to sell.
We take a fundamental approach to develop B2B marketing strategies and realistic marketing plans, guiding you through each step, asking the right questions, and challenging assumptions.
Not a Marketing Agency
As marketing strategists, our focus is researching, analyzing, planning, and determining which markets you should be in, which markets to avoid, which products and services to sell, and at what price.
Grow your business with a clear marketing strategy
An experienced fractional CMO can help
What is Marketing Strategy?
Marketing strategy defines how a firm is going to attract and keep customers. It includes details about the company’s value proposition, target markets, which products will be sold, pricing, brand messaging, and other high-level elements.
The goal of a sound marketing strategy is to create a competitive advantage in the marketplace and a clear and compelling positioning in the minds of target customers.
How sound is your marketing strategy?
Find out with an audit
Marketing Plan Implementation
The marketing plan is the playbook for all your marketing programs. It’s the nuts and bolts of all your marketing activities.
A good marketing plan documents in detail what needs to get done, by whom, when, budgets, and expected ROI.
We would not be doing our job as strategic marketing consultants if we could not support you with the execution of the marketing plan. Coordinating in-house marketing activities with your firm’s outside marketing resources, we make sure things get done, on time, and within budget.
Short on time and a limited budget?
A marketing strategy workshop might be the solution
Don’t Need In-Depth Marketing Strategy Consulting?
If you can benefit from sound marketing strategy advice, we can help.
We can carry out marketing research and analysis in a number of areas to support your marketing planning.
Experienced marketing strategies consultants are ready to help you achieve growthLet's Talk