Once you’ve developed a sound marketing strategy for your B2B firm, it comes down to tactics and skillful execution to bring the strategy to life. Although we’re not a marketing agency, we can offer support in a number of marketing communication and lead generation areas.
MarCom and Lead Generation Support
We can support you with the planning and management of your Marketing Communications (MarCom) and Lead Generation programs. Think of us as the ‘architect’ of these initiatives. For the implementation you can then use your in-house marketing team or work with an outside agency.
Our involvement ensures proper alignment with the strategic marketing plan and keeps all marketing communication programs moving forward together. And, in our role of marketing project managers we offload executive management from the day-to-day aspects of supervising a marketing team or dealing with an agency.
Our marketing support for B2B firms also includes developing sound marketing metrics. We’ll implement a customized measurement process to optimize your marketing spend while keeping your in-house and agency resources working together on projects that produce the best results.