For marketing to be effective, you have to be strategic and think beyond advertising, promotion, and lead generation. Developing a smart marketing strategy starts by making decisions about target markets, products and services, differentiation and positioning, pricing, and sales & distribution.
Strategic Marketing Consulting to Grow Your Business
It is not difficult to spend lots of money on marketing. But, are you seeing an ROI? Is your marketing getting the word out, generating leads, and filling the pipeline? It is not about throwing tons of money at it, but being smart about which marketing initiatives to deploy, where, and how.
You need a marketing strategy.
We’ve been advising small and mid-market B2B firms on marketing strategy development and implementation since 2001.
Building on our experience in marketing consulting we help you create an actionable marketing plan to beat the competition.
Fundamental to creating a sound marketing strategy are key questions such as:
- Which products do we sell?
- What are the best markets?
- How do we stand out?
- What price should we charge?
- How do we sell the product?
- How do we create awareness?
Effective Marketing Strategy for B2B
Above all, our goal is to help you grow your business by making smart marketing decisions and formulating a comprehensive strategy. Next, the strategic decisions are turned into an actionable marketing plan.
The marketing plan contains all the details of the marketing programs your firm is going to deploy. It spells out the “what, why, how, who, and how much”. It’s your firm’s marketing playbook.
The goal is to create marketing programs that are on target, effective, and that produce a real ROI.
Our approach to developing a competitive marketing plan ensures that nothing gets ignored or overlooked.
We’ll cover topics such as:
- Strengths and weaknesses
- Opportunities and threats
- Competitive Advantage
- Target markets
- Differentiation & positioning
- Value Proposition
- Products and services
- Sales & distribution
- Key trends
- Advertising & promotion
- Lead generation
Better Decision-Making, Better Marketing Plan
Solid market intelligence is at the basis of good decision-making and smart marketing strategy development. However, often you just don’t have all the hard data you would like. In today’s fast-paced business environment you have to be comfortable making decisions on the basis of ambiguous, incomplete, or fuzzy information.
Our structured marketing strategy development process makes sure that nothing falls through the cracks, or gets wiped under the carpet.
Integral Part of Your Marketing Team or External Advisor
Depending on your needs and preference, we can become an integral part of your marketing team, or we can serve in an external advisory role. Or anything in between.
Marketing Plan Implementation
Don’t Need a Complete Marketing Plan?
Perhaps you don’t need a complete marketing plan, but you may want support on developing certain aspects of your marketing strategy. We can help you address key topics such as:
- SWOT analysis
- Target market selection
- Competitive analysis
- Customer analysis
- Differentiation and positioning
- Value Proposition formulation
- Product and service definition
- Product portfolio analysis
- Pricing strategies
- Sales & distribution channels
- Advertising and promotion
- Lead generation management
- Go-to-market strategies
- Product launch planning
If you have any questions about our marketing consulting or to schedule a free, no-obligation conversation about your marketing challenges, please contact us.