Once you’ve developed a sound marketing strategy for your B2B firm, it comes down to tactics and skillful execution of the marketing plan to bring the strategy to life.
We’re not a marketing agency, but we offer planning and management support for marketing communication and lead generation programs. In addition, we can help you with setting up Google Analytics and making sense of all the reports.
Think of us as the ‘architects’ and project managers of these marketing activities. For the implementation you can then use your in-house marketing staff or work with an outside agency.
We make sure that the marketing communications activities are aligned with the strategic marketing plan and keep all programs moving forward together. In addition, we can serve as your project manager / liaison, helping to ensure that your marketing resources stay on track. You’ll be able to offload the day-to-day supervision of a marketing team or dealing with an agency to us.
Marketing Communications Management
- Marketing message development
- Internet strategy
- Website development management
- Website content development
- Case studies and white papers
- Blog posts
- Social media planning and support
- Media relations management
- Webinar development and planning
- Product launch planning
Marketing Metrics and ROI
Every marketing program should have clear performance metrics. We’ll implement a customized measurement process to optimize your marketing budget while keeping your in-house and agency resources working together to produce the best results.
Marketing should have a measurable ROI and we’ll make sure that it does.
Lead Generation Management
We can provide planning and management support on lead generation projects and serve as your liaison with marketing agencies.
- Lead generation management
- Email marketing management
- Basic SEO (Search Engine Optimization)
- Keyword research
- Content marketing
- Inbound marketing
- Google AdWords planning
Web Analytics Consulting, Training & Audits
In today’s digital marketing environment, a good website is the cornerstone of an integrated approach to marketing communications. Comprehensive Web Analytics lets you determine how well your website is performing as a brand builder and lead generator. Our certified Google Analytics expert can help you get the most from your website.
- Google Analytics
- Consulting and training
- Reports and dashboards
- Performance metrics
- Visitor behavior analysis
- Conversion rate analysis
- Website audits
- SEO audit
- Online campaign tracking
- E-commerce metrics