An entrepreneurial pharmacist wanted to launch a chain of pharmacies and pharmaceuticals distribution system. In order to attract investors, a solid business plan was needed.
Griffioen Consulting was hired to develop the business plan. Working closely with the entrepreneur and his team a thorough business planning effort was carried out that looked at market demand, competition, pricing, supply chain, branding, and sales & marketing. Detailed financial forecasts and analysis of start-up costs were carried out.
The analysis was more complex than usual because the chain of pharmacies and the pharmaceuticals distribution system were intended to operate overseas in partnership with a foreign government. In addition, several of the investors were based outside the US. Developing an understanding of the country’s market dynamics and regulation with regards to pharmacies was rather challenging and required a considerable amount of research.
Also, the available infrastructure for setting up a distribution network had to be studied in-depth to develop a system with a high likelihood of success.
A carefully crafted business plan was developed that clearly showed how this venture could become successful. The start-up capital needed was estimated to be around $20 M.
Unfortunately, due to a lack of support from the foreign government and the failure of the investors to come to an agreement, this business venture failed to materialize.Back to Case Studies