We’re pleased to announce the early release of an enhanced SWOT Analysis template for Excel. This is a free download for anyone interested in using it.
The template goes beyond the traditional SWOT which is merely a 2×2 table with strengths, weaknesses, opportunities, and threats. This traditional SWOT often fails to produce real insight.
A key feature of this enhanced SWOT Analysis template is the ability to define and rank the relationships between the four elements of the SWOT matrix. The quantitative approach and the added nuance lead to a better understanding, more insight, and better business decisions.
We plan to update the template regularly based on user input and our own experience with the template.