A technical services firm was having difficulty generating leads and closing sales.
The company hired Griffioen Consulting to conduct a sales & marketing workshop for identifying the underlying problems and making recommendations on how to improve their sales & marketing.
The project started by reviewing lead generation performance, marketing collateral, and the company’s website. During the two-day sales & marketing workshop with the management team, key topics were discussed in-depth, such as service offerings, features vs benefits, differentiation & positioning, and their Value Proposition.
Two things became clear fairly quickly: the company had neglected to develop a marketing function and solid marketing processes and the one salesperson was overwhelmed trying to do it all.
The company was referred to a B2B marketing agency. They are now working with this agency to develop B2B marketing and lead generation processes and create a new website that more clearly defines their services and their positioning.Back to Case Studies