A medical equipment manufacturer had experienced several years of stalled growth and wanted to identify new ways to increase sales.
To kick off their in-house strategic planning, they wished to conduct a strategic planning workshop to get everyone to understand the major challenges and focused on the key issues.
Griffioen Consulting was hired to conduct a comprehensive two-day strategic planning workshop for management and the sales team.
The first day of the workshop focused on introducing key strategic concepts, the importance of strategy, and the characteristics of what a good strategy is all about. This was important but many on the team had little to no experience with strategic planning.
The second day of the workshop dealt more specifically with identifying and discussing key growth opportunities. These opportunities were evaluated in-depth on a number of parameters such as market size, market growth, and level of competition.
The management team was very engaged during the workshop sessions. It was clear that the material presented provided them with new tools and ways of thinking about how to achieve business growth.
A number of years ago the company was acquired by a private equity firm.Back to Case Studies