A manufacturer’s rep firm with another business that turned out to have much more potential.
Griffioen Consulting was hired by the manufacturer’s rep firm for business development support. Once on-board, it became clear that the owner of the rep firm also owned a fledgling e-commerce startup in a different line of business.
The e-commerce startup appeared to have significantly more growth potential than the rep firm. After some discussion, the owner allowed the consultant to shift the focus to sales & marketing for the startup business.
The first step was to hire a marketing agency for the development and launch of a brand new e-commerce website.
Running Google Ads led to a significant increase in web visitors and the modern e-commerce website resulted in a much better conversion rate. Changes were also made to the customer support organization.
Sales of the e-commerce startup increased significantly. The company became profitable and achieved its first $1M in sales.Back to Case Studies