A comprehensive Business Assessment helps to get a rapid understanding of the state of the business, what’s working, what’s not, and the challenges ahead. With the results of the Business Assessment you can decide where improvements need to be made.
If the business is underperforming, the root causes are not always immediately clear. An audit is very helpful in getting quick insight into what’s going on.
A comprehensive business assessment identifies the strengths and weaknesses of the firm, such as sales & marketing, product mix, target markets, finance, product development, differentiation, competitive position, product pricing, and operations.
As strategy consultants with broad experience across a wide range of business-to-business markets, we bring an independent perspective and an unbiased opinion. We call it the way we see it.
Key Elements of a Business Assessment
Each firm is unique in its own way. The Business Assessment is customized to a company’s particular situation and covers most, if not all, of these topics:
- Goals and objectives
- Management interviews
- Product portfolio
- Target markets
- Differentiation and positioning
- SWOT and PESTLE analysis
- Strategic Competencies
- Competitive analysis
- Suppliers and the supplier market
- Major trends
- Sales & marketing
- Organizational structure
- Key personnel, roles & responsibilities
- Customer interviews
Benefits of a Business Assessment
Armed with the results of the business audit and our high-level recommendations you’ll be able to make informed decisions about what to do next. For instance, the Business Assessment can be followed by a Strategic Planning initiative or the development of a competitive Marketing Strategy.
- Unbiased business analysis
- Fresh perspective
- Clearly defined scope
- Quick turnaround
- No long-term commitment
- Recommendations for next steps
If business performance is lacking, a comprehensive business assessment may be the quickest way to find out what the issues are. Contact us to find out more.