Marketing strategy involves making smart decisions about markets, products and services, differentiation and positioning, pricing, distribution, and promotion. Developing a good marketing strategy involves much more than advertising, promotion, and lead generation.
Marketing is not something to start thinking about once you have a warehouse full of products that need to be sold. Instead, you should start developing a marketing strategy well before a product is designed and produced.
Good marketing is proactive and starts by identifying those customer problems that your company can solve better than anyone else, and then creating a solution.
Marketing Strategy Consulting for B2B
We’re experienced marketing strategy consultants, specializing in developing competitive marketing plans for B2B firms.
Our fact-based, data-driven process helps you to find the best opportunities for your business – both short-term, quick-win opportunities that move the sales needle, as well as for the longer-term.
To develop a marketing strategy that sets your business apart from the competition, we carry out careful analyses of:
- Goals and capabilities
- Value Proposition
- Products and services
- Sales and distribution
- Lead generation
In our opinion, you get a better outcome by following a robust process. We use a proven process to develop a smart marketing strategy that positions your company to beat the competition.
It takes time to do it right. Good marketing involves much more than advertising, promotion, and building websites. But, it’s the key to your firm’s success.
The End Result
In the end, you’ll receive a sound marketing plan that spells out clearly all the steps and details of how your firm is going to beat the competition and move the sales needle. An action plan, ready to be executed.
If needed, we can help with the implementation of the marketing plan.
If you’re tired of wasting money on marketing that doesn’t work, it might be time for a new approach.