We are experienced strategic planning consultants, focused on helping small and mid-size B2B firms improve their competitive position and setting a new course to success.
Effective strategic planning results in smart decision-making about your company’s direction for the next 2 – 3 years. Clear insight into markets, customers, competitors, and the trends that may impact the business are the foundation of strategic thinking and developing a smart business strategy that puts you in the driver’s seat of your firm’s future.
Strategic Planning Consulting for B2B
Practical, Fact-Based, Data-Driven
Tactics without strategy is the noise before defeat.
~Sun Tzu – The Art of War
With that insight, we then identify and evaluate strategic options, make informed decisions, and create a comprehensive action plan that’s ready to be implemented.
Quality of strategic thinking and smart decision-making are key. Cutting corners or rushing through the process is counterproductive. Our comprehensive approach covers topics such as:
- Core competencies
- Customers’ wants and needs
- Target markets
- Industry and market dynamics
- Market opportunities
- Opportunity analysis
- Scenario planning
- Risk mitigation
- Action plan development
- Resources required
- Budgets and timelines
- Performance metrics
- Accountability and authority
Specializing in B2B
With our experience in strategic planning consulting we know how to keep the process on track to produce the end deliverable you’re looking for: a strategic action plan that can be executed to get results.
It’s a Journey, not an Event
A two-day retreat at the country club can be a great kick-off. But it’s only a start. Comprehensive strategic planning takes time and effort. How much time and effort depends on whether the company has gone through the process before, the scope and complexity of the issues, available resources, and managers’ availability to participate in planning meetings, conference calls, etc.
It is very important to take the time to do it right. Rushing through the strategic planning process and failing to carefully evaluate the pros and cons of the various scenarios as well as identifying the potential pitfalls can put your business in jeopardy.
This is not the time for wishful thinking or rushing to conclusions. Poor planning can actually be worse than no planning at all.
The Result: a Detailed Action Plan
The result of the strategic planning effort should not be a thick binder with notes and charts that sits on the shelf, collecting dust. What you’re looking for is a carefully thought-out, detailed action plan – your company’s playbook for achieving success.
What to expect from the process:
- Well-defined long-term goals
- Clarity about business priorities
- Focus on target markets
- Improved competitive position
- Better use of company resources
- Focused Sales & Marketing activities
- A clear action plan
- More innovation
- No more ‘idea of the month’
- Less crisis management
- Prepared for the future
- In charge of your destiny