Strategic Planning for B2B Firms
A practical approach to define a new course for your business
Effective strategic planning is about smart decision-making about your company’s future, which markets to focus on and which markets to abandon or ignore. We have been providing business strategy consulting for 18+ years, advising small and mid-market B2B firms on developing a roadmap to success.
From business strategy development to implementation, we help you to put your firm on a path to success.
Benefits of a Sound Business Strategy
- Proactive approach to growth
- Agreed-upon long-term goals
- Clarity about priorities
- Focus on the right markets
- Better operational efficiency
- More effective Sales & Marketing
- Identify new opportunities
- Understand the company’s direction
- No more ‘idea of the month’
- Less crisis management
- Confidence in the future
- Improved competitive position
Strategic Planning – It’s All About Focus
Developing a business strategy is not just for Fortune 500 firms. Smaller companies don’t have the resources to waste on initiatives that fizzle out. You need to focus the entire organization on those opportunities with the best chance of success.
Without a sound business strategy, you lack direction. Every opportunity becomes a shiny object that the firm feels somehow compelled to go after. But, not every opportunity is worthwhile or the right one.
As your strategy consultants, we’ll guide you through a comprehensive strategic planning process to determine what the best growth prospects are for your firm and how to go after them.
But, having a business strategy doesn’t mean you’re “locked-in” and that you can’t be opportunistic. On the contrary, a good strategic decision-making process provides a comprehensive framework for deciding if a new development in the marketplace is worth pursuing.
Strategic Planning Is a Journey, Not an Event
That two-day retreat at the country club is a great kick-off for a company’s strategic planning. But it’s only a start.
Poor planning is worse than no planning at all. With our strategic consulting approach we guide you through the planning process, avoiding the pitfalls and obstacles that can come along.
We’ve developed a business strategy development process that gets results. Focused on moving the process forward, we don’t waste time on academic discussions or overly-detailed analyses that do not contribute to better decision-making.
Strategy Consulting Tailored to Your Needs
Our strategic planning process is tailored-made for the financial and time constraints many small and mid-market business-to-business firms face. We can customize the process to make sure that your firm’s specific challenges get addressed, covering topics such as:
- Goals and objectives
- Mission and vision
- Strengths and weaknesses
- Competitive advantage
- Target markets
- Industry and markets
- Market opportunities
- Key trends
- Opportunity analysis
- Scenario planning
- Risk mitigation
- Action plan development
Strategic Planning Facilitation
Strategic planning meetings led by a company executive usually don’t produce breakthrough results. Old topics get rehashed, the status quo does not get challenged. Tough questions are avoided and ‘group think’ is prevalent.
The result: little to no changes to the existing direction of the business. You’re likely to end up with more or less the same ‘strategy’ as the year before. Or no strategy at all.
Strategic planning facilitation is best done by an experienced strategy consultant who guides the process, asks the right questions, and engages the entire team.
As your strategic planning facilitator, we know how to keep the process on track to produce what you’re looking for: a well-thought-out strategic plan that puts you in charge of your firm’s future. In particular, we focus on:
- Managing the planning process
- Making sure everyone is focused and engaged
- Preventing anyone from dominating the discussion
- Avoiding ‘short-cuts’ to the process
- Challenging the status quo
- Keeping the discussions on topic
- Testing assumptions
- Providing insight and perspective
- Acting as a sounding board
- Assisting with the strategic plan development
- Supporting the action plan execution
Without skillful execution of the strategic plan, you’re not going to see any results. It’s the implementation that makes the strategy come alive.
We can help with the implementation to ensure that the strategic roadmap is followed. Working closely with your in-house team and any outside resources, we assist you in making it all come together.
Don’t Need a Complete Strategic Plan?
Perhaps you don’t need a fully fleshed-out strategic plan, but you do want strategy advice to guide your decision-making about the direction of the company. Our strategy consultants can help by carrying out studies such as:
- SWOT & PESTLE analysis
- Strategic competencies
- Industry analysis
- Competitor analysis
- Market segmentation studies
- Opportunity evaluation
- Feasibility studies
- Segmentation and targeting
- Differentiation and positioning
- Pricing strategies
- Technology assessments
- Supplier market assessments
- M&A evaluation
- Customer surveys