Strategic planning is about making smart decisions about your company’s future. We help small and mid-market B2B firms gather market intelligence, evaluate options, and develop a strategic plan to achieve their goals.
Too busy running day-to-day operations and putting out fires, leaving you with little time to plan your company’s future?
Have market conditions changed and what used to work, doesn’t anymore? Do you want to grow the business, yet success always seems to be around the next corner?
Business Strategy – It’s All About Focus
If you don’t know where you’re going, then any path will get you there. You can’t take advantage of new market opportunities and avoid competitive threats if you don’t know what they are or what to do about them.
Without a clear strategy, you don’t have a framework for deciding which opportunities to pursue. Not every “shiny object” is right for your firm.
You need to figure out which markets and activities are the right ones for your firm. Our strategic planning process helps you make these decisions.
Take the Initiative, Be Bold, Create the Future
Strategic planning is about taking the initiative and making bold, smart decisions about how to beat the competition. It’s about creating a new course for your firm.
As your strategy consultants, we partner with you on determining the state of the business, your goals, what the best opportunities are, and how to pursue them.
The benefits of conducting strategic planning include:
In developing the business strategy you will agree on the longer-term vision and what you want your business to achieve.
The result of going through a robust planning process is a clear direction for the business and documented goals and priorities for the next several years.
This provides clarity and direction to make sure everyone in the organization is one the same page and committed to the goals.
No more ‘idea of the month’ and chasing shiny objects.
The most tangible deliverable of strategic planning is a comprehensive action plan that spells out, in detail, all the activities and initiatives that the company is going to implement to achieve the strategic goals.
This is where the rubber hits the road.
By developing a business strategy you’re taking a proactive and structured approach to growth and improving your business results.
Strategy is all about focus. You'll be concentrating company resources on the best opportunities, avoiding the pursuit of shiny objects and "idea of the month" initiatives.
Developing a business strategy requires candid discussions about where the business is now, where you want it to go and how you are going to get there.
A strategic vision and clear goals improve the communication with current and future employees about where the business is headed and their role in the organization.
The structured planning process provides management with a framework for thinking more long-term about the business and for better decision-making.
The strategy development process ensures that decisions are made based on facts and hard data, not hunches or guesswork.
In the end, the goal of strategic planning is to put your business on a path towards success.
Implementing a business strategy leads to better performance because you'll avoid putting effort into activities that are not moving you towards your long-term objectives.
Everyone in the organization is on the same page about what needs to get done, and why.
Strategy Planning Is a Journey, Not an Event
That retreat at the country club is a good way to kick-off the business strategy development. But it’s only a start.
Strategic planning is a complex process. It takes time to gather information, explore your options, and make the right decisions about the future of your business.
Our strategy consulting is aimed at guiding you through the planning process while avoiding the typical pitfalls and obstacles that might pop up along the way.
Focused on results, we stay away from endless academic discussions or unnecessary analyses that do not contribute to better insight and smart decision-making.
Strategy Consulting that Fits Your Needs
Our strategic planning process is well suited for small and mid-market business-to-business firms that want to develop a strategic plan as quickly as feasible and on a budget they can afford.
The planning process covers a wide range of topics including:
- Goals and objectives
- Mission and vision
- Strengths and weaknesses
- Strategic competencies
- Industry and markets
- Market opportunities
- Important trends
- Supply chain
- Scenario planning
- Risk mitigation
- Action plan development
Why you should hire a strategy consultant
Strategic Planning Facilitation
Strategic planning sessions led by a company executive usually fail to produce breakthrough results. Old topics get rehashed, the status quo does not get challenged. Tough questions are avoided and ‘group think’ is prevalent.
The result: little to no changes to the existing direction of the business. You’ll likely end up with basically the same ‘strategy’ as before. Or, no strategy at all.
In our role as strategic planning facilitators, we make the sessions more productive.
Strategic planning facilitation is best done by a strategy consultant who guides the process, asks challenging questions, and keeps the entire team engaged.
As your strategic planning facilitator, we know how to keep the process on track to produce a well-thought-out strategic plan that puts you in charge of your firm's future. In particular, we focus on:
- Managing the planning process
- Making sure everyone is focused and engaged
- Preventing anyone from dominating the discussion
- Avoiding ‘short-cuts’ to the process
- Challenging the status quo
- Keeping the discussions on topic
- Testing assumptions
- Providing insight and perspective
- Acting as a sounding board
- Assisting with the strategic plan development
- Supporting the action plan execution
Let us help you make your strategic planning sessions more successful.
Without executing the strategic plan, you’re not going to see any improvements in the company’s results. It’s the implementation that makes it all come alive.
We can assist you with the implementation of the action plan to make sure that it stays on track and that the various strategic initiatives are implemented timely and correctly.
Don’t Need a Complete Strategic Plan?
Perhaps you don’t need a fully fleshed-out strategic plan, but could use some strategic advice and planning support.
We can augment your strategic planning team by conducting research and analysis in a number of areas.
- SWOT & PESTLE analysis
- Identifying strategic competencies
- Market and industry analysis
- Competitor analysis
- Segmentation and targeting studies
- Opportunity evaluations
- Feasibility studies
- Differentiation and positioning
- Developing pricing strategies
- Technology assessments
- Supplier market analysis
- M&A evaluation
- Customer Surveys
- Forecasting and financial models
If you have any questions about Strategic Planning for your firm, please contact us.