We are experienced strategic planning consultants, focused on helping small and mid-size B2B firms improve their competitive position and setting a new course to success.
Practical Strategic Planning for B2B
Clear insight into markets, customers, competitors, and the trends that may impact the business are the foundation of strategic thinking and developing a smart business strategy that puts you in the driver’s seat of your firm’s future.
It’s a Journey, not an Event
A two-day retreat at the country club can be a great kick-off for strategic planning. But it’s only a start.
Comprehensive strategic planning takes time and effort. How much depends on whether you’ve done this before.
Also, the scope and complexity of the issues, available resources, and managers’ availability for planning sessions, conference calls, and working on assignments impact the duration of the process.
Rushing through the strategic planning process and failing to carefully evaluate all options can put your business in jeopardy. Poor planning can actually be worse than no planning at all.
Fact-Based, Data-Driven Decision Making
Working closely with management, we develop an understanding of the state of the business, market conditions, as well as trends that may shape the business environment.
With that insight, we then identify and evaluate strategic options, make informed decisions, and create a comprehensive action plan that’s ready to be implemented.
Quality of strategic thinking and smart decision-making are key. Cutting corners or rushing through the process is counterproductive. Our comprehensive approach covers topics such as:
- Goals and objectives
- Mission and vision
- Strengths and weaknesses
- Competitive advantage
- Target markets
- Industry and markets
- Market opportunities
- Key trends
- Opportunity analysis
- Scenario planning
- Risk mitigation
- Action plan development
Specializing in B2B
We only work with B2B firms. Our planning process is well suited for small to mid-market firms that often lack the in-house resources and expertise for conducting strategic planning.
With our experience in strategic planning consulting we know how to keep the process on track to produce the end deliverable you’re looking for: a strategic action plan that can be executed to get results.
Detailed Action Plan
The result of the strategic planning effort should not be a thick binder with notes and charts that sits on the shelf, collecting dust. What you’re looking for is a carefully thought-out, detailed action plan – your company’s playbook for achieving success.
What to expect from the process:
- Well-defined long-term goals
- Clarity about business priorities
- Focus on target markets
- Improved competitive position
- Better use of company resources
- More effective Sales & Marketing
- A clear action plan
- More innovation
- No more ‘idea of the month’
- Less crisis management
- Prepared for the future
- In charge of your destiny
Strategic Action Plan Implementation
Implementation is what’s it’s all about. This is where the rubber hits the road. Without skillful and committed execution of the strategic action plan the business is not going to see any benefits. If and where needed, we can support you with the plan implementation as well.