We are experienced strategic planning consultants and facilitators, focused on helping small and mid-size B2B firms setting a new course to growth.
Business Strategy Consulting for B2B Firms
Effective strategic planning involves smart decision-making about your company’s future. It results in formulating your business strategy and documenting it in the strategic plan. The strategic plan is the playbook for what your business will be focusing on for the next several years.
We advise you on the development and execution of a competitive business strategy to take the initiative in the marketplace.
Benefits of a Sound Business Strategy
- Agreed upon long-term goals
- Clarity about business priorities
- Focus on the right markets
- Stronger competitive position
- Better use of company resources
- More effective Sales & Marketing
- Clear direction
- More innovation
- No more ‘idea of the month’
- Less crisis management
- Confidence in the future
- In charge of your destiny
Business Strategy – It’s Not Just for Big Companies
Especially smaller companies need a carefully thought-out business strategy. A small company needs to be smart about the markets where it wants to compete. You don’t have resources to waste.
If you’re not the biggest player in your market, you have to be smarter. Sharply focused on what you do best and which opportunities to pursue. And, more importantly, very clear about what you should not be doing and which markets to avoid.
We think outside-the-box to formulate a business strategy that positions the firm to take charge and beat, or better yet, avoid the competition.
It’s a Journey, not an Event
A two-day retreat at the country club is a great kick-off for a company’s strategic planning effort. But it’s only a start.
Comprehensive strategy planning takes time and effort to do it right. Otherwise, why bother.
Rushing through the business strategy development process and failing to carefully consider the current state of the business and your options puts the firm in jeopardy. Poor planning can actually be worse than no planning at all.
Developing a robust business strategy depends on the quality of thinking, the ability to look from the ‘outside – in’, gather marketing intelligence, conduct thorough analysis, and the depth of the discussions.
Our experience as strategy consultants has helped us to fine-tune our strategic planning process for fact-based, data-driven decision making. Always focused on keeping the process moving forward and producing results. No wasting time on academic discussions or overly detailed analyses that do not lead to better insight.
But, to do it right, developing a smart strategic plan does take more time than that weekend at the country club.
Planning Process Tailored to Your Needs
Our strategic planning process is well suited for small to mid-market business-to-business firms that lack the in-house resources and expertise for developing a comprehensive business strategy themselves.
Every company is unique with its own challenges, goals, and objectives. With that in mind, we always tailor the strategic planning process to the client’s specific situation to make sure that the key issues get addressed and that you get the most benefit.
Cutting corners or rushing through the process is counterproductive.
Our process for developing a competitive business strategy covers topics such as:
- Goals and objectives
- Mission and vision
- Strengths and weaknesses
- Competitive advantage
- Target markets
- Industry and markets
- Market opportunities
- Key trends
- Opportunity analysis
- Scenario planning
- Risk mitigation
- Action plan development
With the experience from many B2B strategy consulting engagements, we know how to keep the process on track to produce the result you’re looking for: a smart, aggressive strategic plan that’s the roadmap to your business success.
Strategic Planning Facilitation
Strategic planning sessions led by a company executive usually fail to produce breakthrough results. Old topics get rehashed, the status quo does not get challenged. Tough questions are avoided and ‘group think’ is prevalent.
As a result, you’re likely to end up with more or less the same ‘strategy’ as the year before. And, little, if anything, changes to the strategic direction of the business.
Planning sessions are best led by an experienced strategic planning facilitator who guides the process, asks the right questions, and engages the entire team. We are experienced strategic planning facilitators. Let us facilitate your next strategic planning effort to create a smart business strategy.
Keeping Planning Sessions Productive
To make sure the strategic planning process moves forward and produces results, we pay attention to:
- Managing the planning process
- Making sure everyone is focused and engaged
- Preventing anyone from dominating the discussion
- Avoiding ‘short-cuts’ to the process
- Asking challenging questions
- Challenging the status quo
- Keeping the discussions on topic
- Testing assumptions
- Providing insight and perspective
- Acting as a sounding board
- Assisting with the strategic plan development
- Supporting the action plan execution
Support for Strategic Plan Implementation
In the end, implementation is where the rubber hits the road. Without skillful and committed execution of the strategic plan you’re not going to see the expected results.
We can help with the implementation of the strategic plan to ensure that the firm sticks to the roadmap to achieve the goals and doesn’t stray off course.
To learn more about our approach to strategic planning or to start a free, no-obligation conversation about your business challenges, please contact us.