Successful companies work with strategic planning consultants to help them identify the best opportunities for growth. An experienced consultant brings a fresh and independent perspective, as well as methods and tools to support smart decision making.
A Strategic Planning Consultant Adds Value
Strategic Planning meetings run by an executive usually turn into staff meetings. The status-quo does not get challenged, and group-think goes unchecked. Sensitive issues are carefully avoided, past failures get swept under the carpet. Organizational weaknesses do not get addressed. As a result, strategic options are not thoroughly explored. This prevents the firm from identifying new opportunities and reaching its potential.
An experienced consultant brings knowledge, a sound methodology, and a fresh, objective perspective. As a company “outsider” the consultant is not constrained by culture, office politics, personal sensitivities, and groupthink.
The Role of the Strategic Planning Consultant
Companies that know how to work with consultants want them to be candid, conduct a critical evaluation, and make recommendations. The consultant is a change agent, not someone who rubber stamps the status-quo.
It is the consultant’s job to support management in obtaining and analyzing information and making smart business decisions. That requires developing a deep understanding of the company’s culture, leadership, market position, strengths and weaknesses, and opportunities.
Here’s what to expect from a strategic planning consultant:
Providing a Process
The consultant should provide an effective process to analyze and understand the organization, its competitive position and a method for developing comprehensive solutions.
Asking Probing, Challenging Questions
To maintain the integrity of the process and prevent it from becoming a token effort, the consultant needs to ask tough questions. Answering these questions may sometimes be uncomfortable, even personal. But, they can help uncover the key reasons for the company’s lack of performance.
A good consultant does not avoid stepping on toes. It is essential that key issues are exposed and discussed in a mature and rational manner. There can be no room for sacred cows or taboo topics.
Challenging the Status-Quo
Questioning the status-quo is a critical element of effective strategic planning. If challenging the status quo is a “no-go”, the key issues that stand in the way of change will never get addressed.
Conducting an Honest Assessment
Consultants are obligated to conduct a candid assessment and report the results. They should always call it as they see it.
Difficult issues must be discussed and the need for real change explained if the planning effort is to be successful and impact the company’s future. Leaving sensitive issues unaddressed prevents real change from taking place.
Keeping What Works
Of course, every business has certain strengths. An experienced consultant recognizes this and focuses on preserving these strengths.
Identifying What Doesn’t Work
The consultant must deliver objective information about the company’s weaknesses and what’s not working. Addressing these weaknesses becomes an integral part of the strategic planning process. Critical weaknesses need to get corrected.
Doing Analysis and Being Involved
It is the consultant’s responsibility to develop a sound understanding of the client’s business as well as the company’s organization. This insight is important to properly evaluate the business and recommend ways for improvement.
In addition, the consultant enhances the planning team, carrying out market research, carrying out analysis, formulating and evaluating strategic options, developing financial projections, and contributing to the development of the strategic vision.
Linking Strategy with Execution
The goal of the strategic planning effort is to develop a detailed action plan that can be executed. Not a thick, impressive looking document that sits on the bookshelf.
Without the skillful implementation of the action plan the company is no better off than it was before. A consultant can be part of the team, making sure that the implementation stays on track.
Consider Hiring a Strategic Planning Consultant
A strategic planning facilitator brings a fresh, independent perspective, and expertise. In addition, the consultant can become an integral part of the planning team and supporting the action plan implementation.