The strategy audit is a quick, yet comprehensive assessment of your company’s business strategy, competitive position, and market potential. It can be used to determine the viability of your company or a new product concept.
The analysis is based on proven theories of business strategy and marketing strategy established over the course of many years of management research.
The audit starts with an interview to ask you questions about your company, product, the market, customers, distribution channels, and the overall business environment.
The interview can be completed in one or two sessions, either during in-person meetings or web conferencing.
Comprehensive Business Strategy Analysis
The comprehensive business strategy analysis gives you a clear perspective of the current situation and your strengths and weaknesses.
The analysis considers factors such as:
- Competitive advantage
- Market niche
- Supplier relations
- Pricing objectives
- Sales & marketing
- Distribution channels
Once all questions have been answered, the analysis applies a special knowledge database to assess your potential for success. With the results of the audit, you can then decide what changes are warranted to your business strategy, product offerings, and so on.
The strategy audit matches the description of your product and company against a knowledge base of known business success factors.
Your potential for success is presented in a variety of proven business models such as the well-known Boston Consulting Group Matrix, the GE Business Screen, and more.
All of these help you to learn more about your firm’s competitive position and the viability of your products. With the results of the analysis you decide what changes are needed to reach your goals.
Benefits of the Strategy Audit
The feedback includes observations and conclusions about your business and your product idea. By learning about your company’s strengths and weaknesses and the viability of the product, you can make informed decisions about how to move forward.
- Recommendations – You’ll receive a detailed report on the competitive position of your business and products as well as recommendations and suggestions about how to improve your chances of success.
- Quick turnaround – Typically, the interview, analysis, and review can be completed within two to three weeks.
- Objective – Due to the structured interview and audit process, the results are objective and without bias.
- Affordable – The Strategy Audit is an affordable way to find out where your business stands, even for small companies and startups.
If you have any questions about doing a strategy audit for your firm, please contact us.